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Analytics

Analytics

Pixalate's campaign Analytics tracks marketing transactions and measures important metrics such as Invalid Traffic (IVT) and viewability.

The Basics

Analytics Tutorial Videos

Analytics Dashboard Access

Analytics FAQ

Integration

Post-Bid Analytics Integration Overview

Tag Trafficking & Integration Best Practices

Integrating via the Pixalate tag and macros

Mapping macros against Pixalate Key Value parameters

Trafficking the 1x1 Video Tag

Ad Server Trafficking

Integrating "server-to-server"

Integrating click-tracking

Direct Mobile SDK Implementation

Direct Placement Level Implementation

Pixalate Mobile SDK Implementation in Android Studio (Measurement)

Pixalate Mobile SDK Implementation in iOS Objective-C (Measurement)

Pixalate Mobile SDK Implementation in iOS Swift (Measurement)

Passing the Supply Chain Object via Analytics

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Reporting

Analytics Reporting Overview

Open Measurement

"Over-The-Top" vs. Connected TV Reporting

iCloud Private Relay

Mapping Friendly Names to IDs

Advanced Reports

Pre-Set Reports

Reporting Dimensions

Reported Metrics

Reported Invalid Traffic (IVT) Types

IPv6 Types

Compliance and Brand Safety Reports

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Use Cases

Using Overlap Reports

Using Analytics report filters to identify domain mismatches