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Clawback Report User Guide

The Clawback Report feature in the Pixalate Analytics Dashboard enables users to generate official Invalid Traffic (IVT) reports for both Apps and Domains.

Introduction

These reports can assist Publishers, Sellers, and Advertisers with identifying IVT, documenting findings, and supporting with financial clawback processes, saving teams hours of extensive manual analysis.

It’s important to note that Clawback Report can only be used for impressions that have been measured by Pixalate.

Clawback Reports are generated as PDFs with all relevant information:

Comprehensive IVT data (GIVT, SIVT, Total IVT)
Report metadata (filters, date ranges, timestamps)
Document authentication
Accompanying legal disclaimers and requisite compliance statements

When to Use the Clawback Report

Use the Clawback Report if you need to:

Provide evidence of IVT to support clawback discussions with partners.
Compare App vs. Domain traffic quality for clawback processes.
Identify Publishers/Sellers contributing to high IVT.
Generate a PDF report to share internally or with external partners.

Accessing the Clawback Report

Log in to the Pixalate Analytics Dashboard using your account.
In the left navigation section, under Reports, select Clawback Report.

Figure 1: Analytics Dashboard – Clawback Section Access

Report Types

Pixalate supports the following two types:

App Clawback Report

Dimensions: App ID, Seller ID, Publisher ID
Metrics: Gross Ad Counts, IVT Ad Count, SIVT Ad Count, GIVT Ad Count
Filters: Publisher ID, Seller ID
(Optional) Filter by IVT Ad Count, SIVT Ad Count, and GIVT Ad Count.

Domain Clawback Report

Dimensions: Domain (URL), Seller ID, Publisher ID
Metrics: Gross Ad Counts, IVT Ad Count, SIVT Ad Count, GIVT Ad Count (substituting Domain for App ID)
Filters: Publisher ID, Seller ID
(Optional) Filter by IVT Ad Count, SIVT Ad Count, and GIVT Ad Count.

Generating a Clawback Report

Step 1: Select Report Type

Choose App Report or Domain Report.

Figure 2: Clawback Report – Select Report Type

Step 2: Apply Filters

Publisher ID – Select or enter the ID.
Seller ID – Select or enter the ID.
(Optional) Filter by IVT Ad Count, SIVT Ad Count, and GIVT Ad Count.

Step 3: Select Date Range

Presets: Yesterday, Last 7 Days, Last 30 Days, Last 90 Days
Custom Range: Up to one (1) year.

Figure 3: Clawback Report – Select Filters, Select Date Range

Step 4: Generate & Download Report

Click Apply Filters.
A preview will display:
- Gross Ad Counts
- IVT % breakdown
To generate the PDF report, click on Generate Clawback Report.
A PDF report will be generated that is timestamped and digitally signed.

Figure 4: Clawback Report – Apply Filters, Preview Report, Download PDF

Understanding the Report

Executive Summary

Total Ad Counts – Total Ads analyzed
Overall IVT – Total Invalid Traffic
Overall SIVT – Total Sophisticated Invalid Traffic
Overall GIVT – Total General Invalid Traffic

Detailed Data Table

Each row includes:

Identifier (App ID or Domain)
Publisher ID
Seller ID
Gross Ad Counts
IVT Ad Count ( and %) with SIVT Ad Count (%) and GIVT Ad Count (%)

Data Limits

Each Clawback Report displays up to 500 rows by default. If users see a data limitation message on the screen, they should apply filters by IVT% directly in the main reports screen to focus on entities with the highest levels of Invalid Traffic.

If the current data limit does not meet their needs, users should contact Pixalate Support for assistance.

Accessing Past Reports

Previously generated Clawback Reports can be accessed anytime from the Recently Generated Reports section within the Clawback section.

Reports are automatically organized by date, entity type (App or Domain), and report name for easy retrieval and verification.

Document Authentication

Each PDF includes:

Verification Link
Document Hash (SHA-256)
Digital Signature

This ensures reports are tamper-proof and verifiable.

Figure 5: PDF Version of the Clawback Report

Frequently Asked Questions (FAQ)

Q: Can I store historical reports?
A: Yes. Reports can be downloaded and stored internally. The retention policy is up to one year.

Q: Can reports be emailed automatically?
A: Currently, reports must be downloaded manually. Email delivery may be added in future versions.

Q: What’s the maximum timeframe for lookback?
A: Up to a year.

Q: Can I customize the metrics?
A: No. Metrics are standardized for compliance integrity.

Disclaimer

The content of this Clawback Report User Guide reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data, including images and figures shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinions, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

Support

For questions about Clawback Reports, contact: support@pixalate.com