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Pixalate - What's Your Risk Level?

What's Your Risk Level?

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Apps, and Websites.

Featured News

ABC7 News Apple Privacy Story

Pixalate on ABC7 News: Privacy concerns over Apple App Store

Jalal Nasir, CEO of Pixalate, shared his thoughts on the privacy issues regarding Apple for ABC7 News.

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Webinar: Global Mobile App Supply Chain Privacy and Safety in 2021

Join Pixalate for a webinar on Thursday, October 14, 2021, at 1 pm ET (5 pm UTC), as we take a deep look at the latest trends in the mobile in-app ecosystem relating to risk factors around consumer privacy, app safety, and compliance.

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Pixalate Advertising Week 2021 NYC

Navigating Fraud and Kids Privacy Abuse in Programmatic Advertising

Wednesday, October 20, 2021
The Glass House Chelsea on the 21st Floor

545 W 25th St, New York, NY 10001

Join Pixalate for several enlightening sessions as we discuss the hottest topics in programmatic advertising with leading industry experts.

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Our Customers

Verizon Media
Xumo
PubMatic
Criteo
LinkedIn
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Pixalate Top 100TM Indexes

Pixalate's Publisher Trust Indexes provide 200+ unique Pixalate Top 100™ rankings for Connected TV (CTV) and Mobile apps based on Pixalate’s analysis of over 5 million apps and 35+ app categories across the Google, Apple, Roku, and Amazon app stores.

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Use Cases

The programmatic supply chain poses a significant trust and safety issue for both ad buyers and sellers. Pixalate provides the data and insights across Connected TV (CTV), Mobile Apps, and Websites for privacy, compliance, risk, rankings, and more to bring transparency, quality, and trust to the open web.

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Insights

Discovery

Our Media Ratings Terminal Discovery tool sheds light on millions of web properties, analyzing 2 Trillion data points a month across Connected TV (CTV), Mobile Apps, and Websites, providing privacy, compliance, risk, app details, traffic, brand safety, and more to bring transparency, quality, and trust to the open web.

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Programmatic Analytics

Pixalate’s Analytics enables you to transact confidently using a scaled, omnichannel platform for fraud, brand safety, and display viewability. We monitor over 5+ million apps, 80 million domains, and 300+ million OTT devices - detecting over 35 types of invalid traffic (IVT) across Connected TV (CTV), Mobile Apps, and Websites - to give you the industry’s only complete coverage platform.

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Ad Fraud Blocking

Pixalate’s pre-bid Blocking is the only solution that prevents invalid traffic (IVT) across Connected TV (CTV), Mobile Apps, and Websites from 5+ million apps, 80 million domains, and 300+ million OTT devices. You execute confidently as we block over 40 types of IVT to give you full protection.

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Customers

We love our customers and are proud to partner with leaders across programmatic advertising.

Verizon Media
Xumo
PubMatic
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LinkedIn
DCCC

As ad spend on channels like CTV grows by leaps and bounds, advertisers need greater transparency into their programmatic buys. At Verizon Media, trust and transparency are paramount, and insights like Pixalate’s new CTV and mobile app ratings help drive further visibility into the programmatic ad supply chain.

 

Patrick McCormack

Patrick McCormack
Vice President, Global Partnerships at Verizon Media

I’ve worked in the advertising industry for 20 plus years, and the Publisher Trust Index that Pixalate is introducing will truly be a game-changer. As a company that is laser-focused on maximizing the CTV space, we need a resource like this to make sure that we’re operating with the highest quality insights possible. Many industries have already taken massive steps toward increasing transparency, and Pixalate is helping to drive that with this new offering.
 
Jerrold Son

Jerrold Son
Executive Director, Ad Operations at XUMO

Connected TV and mobile app advertising are both growing, but for buyers to fully embrace the potential opportunity, we need to enhance access to high-quality, brand-safe inventory. Pixalate's Publisher Trust Index is an important tool for advertisers that want to expand their CTV or mobile app footprint beyond a handful of household names. These rankings will shine a light on the broader portfolio of premium apps that can deliver on the programmatic promise of scale and efficiency.
Eric Bozinny

Eric Bozinny
Senior Director, Marketplace Quality, PubMatic

MRT offers Criteo access to critical insights helping us evaluate brand safety signals and maintain our quality standards across our in-app supply globally.

Francois Zolezzi

François Zolezzi
Head of Supply Quality, Criteo

 

To ensure the quality and safety of all our LAN inventory, LinkedIn uses the MRT to evaluate publishers. It's a valuable resource across a number of metrics including invalid traffic, Pixalate advisories, inventory by region, authorized sellers and more.

Peter Turner

Peter Turner
Business Development, LinkedIn Marketing Solutions

Working with Pixalate this past election cycle provided us with a level of transparency and visibility into our ad buying that we were unable to find elsewhere. Pixalate's accreditations in OTT were particularly critical to us.  Given our focus on video advertising, such validation was all the more important for reaching voters during the pandemic. The level of collaboration that Pixalate provided was critical in helping us to eliminate IVT, improve viewability, and maximize our ad spend.

Priscilla Aybar

Priscilla Aybar
Digital Director, Independent Expenditure

Stats

Mobile

5M+

Mobile App Analyzed

CTV

40K+

CTV Apps Analyzed

Index

200+

Unique Indexes

Analytics

2T+

Data Points Analyzed

Apps

35+

App Categories

Global

4

Global Regions