This section provides information on how to pass data to Pixalate via a "server-to-server" integration. The URI for the INGEST function process will be provided during the integration process by your Customer Success representative.
For Pixalate clients and users, please login to access this page with additional information.
Required Parameters
The following parameters are required and reach out to your Customer Success representative for the parameter name.
| Parameter | Description |
|
Browser Agent |
Browser agent string as provided in the HTTP User-Agent header |
|
Client ID |
Pixalate supplied client identifier |
|
Visitor IP Address |
Visitor’s IP address |
|
Page URI |
The URI of the page |
|
Session ID |
A unique number for each browser session occurrence that is between 0 and 9,223,372,036,854,775,807 inclusive. This is normally stored as a browser session cookie. |
|
Session Time |
The UNIX time that the session identifier was created in milliseconds. This is normally stored as a browser session cookie. |
|
Visitor ID |
A unique number for each browser visitor occurrence that is between 0 and 9,223,372,036,854,775,807 inclusive. This is normally stored as a browser persistent cookie. |
|
Visitor Time |
The UNIX time that the visitor identifier was created in milliseconds. This is normally stored as a browser persistent cookie. |
| Session Identifier | A unique number for each event occurrence that is between 0 and 9,223,372,036,854,775,807 inclusive. This is for InApp only. |
| Ad Event Time | Ad Event Time: The UNIX time that the event identifier was created in milliseconds. This is for InApp only. |
| Partner ID | Partner identifier: Ask Pixalate for this ID. |
| Supply type | Desktop / Mobile_Web / Mobile_InApp / OTT |
Please make sure that the Visitor IP address contains a valid visitor’s IP address. Do not supply local or private IP addresses.
Required Mobile Parameters
The following parameters may be added to the required parameters for mobile applications. Please contact your Customer Success representative for the key value parameter.
| Parameter | Description |
| Mobile Latitude | The latitude of the user's location, when GPS data is available from a mobile device. Expressed in the format "snn.ddd,snn.ddd" (e.g., +12.345 or -45.123), where South is represented as negative. In order to comply with privacy standards, there can be a maximum of 3 decimal places of precision. |
| Mobile Longitude | The longitude of the user's location, when GPS data is available from a mobile device. Expressed in the format "snn.ddd,snn.ddd" (e.g., +12.345 or -45.123), where West is represented as negative. In order to comply with privacy standards, there can be a maximum of 3 decimal places of precision. |
| App ID | The identifier for the application requesting the impression. This is useful only for impressions from mobile apps. |
| Device ID |
Apple IDA / IFA / Mobile Device ID (Android/iOS/Microsoft)
|
Additional Parameters
The following parameters can be used as needed:
| Parameter | Description |
|
Click |
Add this parameter to track click |
| Conversion | Add this parameter to track conversion |
| Page Referrer | URI of page referrer |
| Partner ID | Partner identifier |
| Publisher ID | Publisher identifier |
| Seller ID | Seller identifier |
| Site ID | Site identifier |
Optional Parameters
The following parameters are optional:
| Parameter | Description |
|---|---|
| MD5 | Device MD5 |
| UDID | Device Open UDID |
| ODIN | Device ODIN |
| Carrier ID | Carrier ID / Mobile Brand Name |
| App Name | App type / App name / SDK versio |
| OS | Device OS |
| Device Make / Model | Mobile Make/Model |
For sample impression, click, and conversion trackers, please contact your Customer Success representative.