The programmatic supply chain poses a significant trust and safety issue for both ad buyers and sellers. Pixalate provides the data and insights across Connected TV (CTV), Mobile Apps, and Websites for privacy, compliance, risk, rankings, and more to bring transparency, quality, and trust to the open web.
Our Media Ratings Terminal Discovery tool sheds light on millions of web properties, analyzing 2 Trillion data points a month across Connected TV (CTV), Mobile Apps, and Websites, providing privacy, compliance, risk, app details, traffic, brand safety, and more to bring transparency, quality, and trust to the open web.
Pixalate’s Analytics enables you to transact confidently using a scaled, omnichannel platform for fraud, brand safety, and display viewability. We monitor over 5+ million apps, 80 million domains, and 300+ million OTT devices - detecting over 35 types of invalid traffic (IVT) across Connected TV (CTV), Mobile Apps, and Websites - to give you the industry’s only complete coverage platform.
Pixalate’s pre-bid Blocking is the only solution that prevents invalid traffic (IVT) across Connected TV (CTV), Mobile Apps, and Websites from 5+ million apps, 80 million domains, and 300+ million OTT devices. You execute confidently as we block over 40 types of IVT to give you full protection.
We love our customers and are proud to partner with leaders across programmatic advertising.
As ad spend on channels like CTV grows by leaps and bounds, advertisers need greater transparency into their programmatic buys. At Yahoo, trust and transparency are paramount, and insights like Pixalate’s new CTV and mobile app ratings help drive further visibility into the programmatic ad supply chain.
Vice President, Global Partnerships at Yahoo
Executive Director, Ad Operations at XUMO
Senior Director, Marketplace Quality, PubMatic
MRT offers Criteo access to critical insights helping us evaluate brand safety signals and maintain our quality standards across our in-app supply globally.
Head of Supply Quality, Criteo
To ensure the quality and safety of all our LAN inventory, LinkedIn uses the MRT to evaluate publishers. It's a valuable resource across a number of metrics including invalid traffic, Pixalate advisories, inventory by region, authorized sellers and more.
Business Development, LinkedIn Marketing Solutions
Working with Pixalate this past election cycle provided us with a level of transparency and visibility into our ad buying that we were unable to find elsewhere. Pixalate's accreditations in OTT were particularly critical to us. Given our focus on video advertising, such validation was all the more important for reaching voters during the pandemic. The level of collaboration that Pixalate provided was critical in helping us to eliminate IVT, improve viewability, and maximize our ad spend.
Digital Director, Independent Expenditure
Mobile App Analyzed
CTV Apps Analyzed
Data Points Analyzed