Video Viewability & Video Engagement Metrics (Beta)

Pixalate's Video Viewability (VV)^(Beta) and Video Engagement (VE)^(Beta) reports provide 54 metrics across three IVT-filtering tiers, delivering comprehensive visibility into video ad delivery, viewability outcomes, and engagement performance. Measurement is performed in accordance with MRC Video Impression Guidelines, with audibility detection powered by OM SDK signals.

Both reports are available under Pre-Set Reports in Pixalate Analytics, for general reported metrics across all Pixalate reports, see Reported Metrics.

Video Viewability Report — 24 Metrics

The Video Viewability report measures video ad delivery and viewability outcomes: how many video impressions were rendered, how many could be measured, and whether they met MRC viewability requirements.

Gross (Prior to Removal of IVT)

#	Metric	Definition
1	Gross Ad Counts (Video)	The total number of recorded video ad content count-on-download events; prior to removal of IVT.
2	Gross Rendered Video Impressions (VV)	The total number of impressions eligible for video-viewability (VV) decisioning, recorded in a manner consistent with MRC Video Impression Guidelines, post-buffer/playback; prior to removal of IVT.
3	Gross Measured Video Impressions	The total number of Rendered Video Impressions (VV) in which Pixalate's technology was capable of measuring for Viewability; prior to removal of IVT.
4	Gross Measured Video Impressions %	The percentage of Rendered Video Impressions (VV) in which Pixalate's technology was capable of measuring for Viewability; prior to removal of IVT.

Net of GIVT

#	Metric	Definition
5	Ad Counts (Video)	The total number of recorded video ad content count-on-download events; net of GIVT.
6	Rendered Video Impressions (VV)	The total number of impressions eligible for video-viewability (VV) decisioning, recorded in a manner consistent with MRC Video Impression Guidelines, post-buffer/playback; net of GIVT.
7	Measured Video Impressions	The total number of Rendered Video Impressions (VV) in which Pixalate's technology was capable of measuring for Video Viewability; net of GIVT.
8	Measured Video Impressions %	The percentage of Rendered Video Impressions (VV) in which Pixalate's technology was capable of measuring for Video Viewability; net of GIVT.
9	Viewable Video Impressions	The total number of Measured Video Impressions that were determined to be Viewable Video Impressions; net of GIVT.
10	Non-Viewable Video Impressions	The total number of Measured Video Impressions that were determined to not meet the requirements of a Viewable Video Impression; net of GIVT.
11	Undetermined Video Impressions	The total number of Rendered Video Impressions (VV) in which Pixalate's technology was NOT able to determine if the Video Ad Impression met the requirements of a Viewable Video Impression; net of GIVT.
12	Undetermined Video Impressions %	The percentage of Rendered Video Impressions (VV) in which Pixalate's technology was NOT able to determine if the Video Ad Impression met the requirements of a Viewable Video Impression; net of GIVT.
13	Video Views %	The percentage of Rendered Video Impressions (VV) that were determined to be Viewable Video Impressions; net of GIVT.
14	Video Non-Views %	The percentage of Rendered Video Impressions (VV) that were determined to not meet the requirements of a Viewable Video Impression; net of GIVT.

Net of All IVT

#	Metric	Definition
15	Net Ad Counts (Video)	The total number of recorded video ad content count-on-download events; net of all IVT.
16	Net Rendered Video Impressions (VV)	The total number of impressions eligible for video-viewability (VV) decisioning, recorded in a manner consistent with MRC Video Impression Guidelines, post-buffer/playback; net of all IVT.
17	Net Measured Video Impressions	The total number of Rendered Video Impressions (VV) in which Pixalate's technology was capable of measuring for Video Viewability; net of all IVT.
18	Net Measured Video Impressions %	The percentage of Rendered Video Impressions (VV) in which Pixalate's technology was capable of measuring for Video Viewability; net of all IVT.
19	Net Viewable Video Impressions	The total number of Measured Video Impressions that were determined to be Viewable Video Impressions; net of all IVT.
20	Net Non-Viewable Video Impressions	The total number of Measured Video Impressions that were determined to not meet the requirements of a Viewable Video Impression; net of all IVT.
21	Net Undetermined Video Impressions	The total number of Rendered Video Impressions (VV) in which Pixalate's technology was NOT able to determine if the Video Ad Impression met the requirements of a Viewable Video Impression; net of all IVT.
22	Net Undetermined Video Impressions %	The percentage of Rendered Video Impressions (VV) in which Pixalate's technology was NOT able to determine if the Video Ad Impression met the requirements of a Viewable Video Impression; net of all IVT.
23	Net Video Views %	The percentage of Rendered Video Impressions (VV) that were determined to be Viewable Video Impressions; net of all IVT.
24	Net Video Non-Views %	The percentage of Rendered Video Impressions (VV) that were determined to not meet the requirements of a Viewable Video Impression; net of all IVT.

Video Engagement Report — 30 Metrics

The Video Engagement report measures how users interact with video ad content: quartile completion, full playback, average duration, and audibility.

Gross (Prior to Removal of IVT)

#	Metric	Definition
1	Gross First Quartile	The total number of times the first quartile of video content has completed playback; prior to removal of IVT.
2	Gross First Quartile %	The percentage of times the first quartile of video content has completed playback; prior to removal of IVT.
3	Gross Midpoint	The total number of times the midpoint video content (quartile 2/4) has completed playback; prior to removal of IVT.
4	Gross Midpoint %	The percentage of times the midpoint video content (quartile 2/4) has completed playback; prior to removal of IVT.
5	Gross Third Quartile	The total number of times the third quartile of video content has completed playback; prior to removal of IVT.
6	Gross Third Quartile %	The percentage of times the third quartile of video content has completed playback; prior to removal of IVT.
7	Gross Video Completions	The total number of times video content has completed full video playback; prior to removal of IVT.
8	Gross Video Completion %	The percentage of times video content has completed full video playback; prior to removal of IVT.
9	Gross Average Playback	The average amount of playback time across video ad content; prior to removal of IVT.
10	Gross Audibility Rate	The percentage of video ad content determined to have audibility turned on, as signaled via OM SDK; prior to removal of IVT.

Net of GIVT

#	Metric	Definition
11	First Quartile	The total number of times the first quartile of video content has completed playback; net of GIVT.
12	First Quartile %	The percentage of times the first quartile of video content has completed playback; net of GIVT.
13	Midpoint	The total number of times the midpoint video content (quartile 2/4) has completed playback; net of GIVT.
14	Midpoint %	The percentage of times the midpoint video content (quartile 2/4) has completed playback; net of GIVT.
15	Third Quartile	The total number of times the third quartile of video content has completed playback; net of GIVT.
16	Third Quartile %	The percentage of times the third quartile of video content has completed playback; net of GIVT.
17	Video Completions	The total number of times video content has completed full video playback; net of GIVT.
18	Video Completion %	The percentage of times video content has completed full video playback; net of GIVT.
19	Average Playback	The average amount of playback time across video ad content; net of GIVT.
20	Audibility Rate	The percentage of video ad content determined to have audibility turned on, as signaled via OM SDK; net of GIVT.

Net of All IVT

#	Metric	Definition
21	Net First Quartile	The total number of times the first quartile of video content has completed playback; net of all IVT.
22	Net First Quartile %	The percentage of times the first quartile of video content has completed playback; net of all IVT.
23	Net Midpoint	The total number of times the midpoint video content (quartile 2/4) has completed playback; net of all IVT.
24	Net Midpoint %	The percentage of times the midpoint video content (quartile 2/4) has completed playback; net of all IVT.
25	Net Third Quartile	The total number of times the third quartile of video content has completed playback; net of all IVT.
26	Net Third Quartile %	The percentage of times the third quartile of video content has completed playback; net of all IVT.
27	Net Video Completions	The total number of times video content has completed full video playback; net of all IVT.
28	Net Video Completion %	The percentage of times video content has completed full video playback; net of all IVT.
29	Net Average Playback	The average amount of playback time across video ad content; net of all IVT.
30	Net Audibility Rate	The percentage of video ad content determined to have audibility turned on, as signaled via OM SDK; net of all IVT.

Glossary

Term	Definition
Rendered Video Impressions (VV)	Video impressions eligible for viewability decisioning, recorded post-buffer/playback per MRC guidelines.
Measured Video Impressions	Rendered impressions where Pixalate's technology could measure viewability.
Viewable Video Impressions	Measured impressions meeting MRC viewability requirements.
GIVT	General Invalid Traffic
SIVT	Sophisticated Invalid Traffic
IVT	Invalid Traffic (includes both General and Sophisticated).
OM SDK	Open Measurement SDK — IAB Tech Lab standard for third-party viewability and verification measurement.
VAST	Video Ad Serving Template — IAB standard for serving video ads.
MRC	Media Rating Council, Inc.