This week's review of ad fraud and privacy in the digital advertising space:
Pixalate’s Q4 2022 Delisted Mobile Apps Report
Pixalate released the Q4 2022 Delisted Mobile Apps Report, containing insights about mobile apps removed from the Google Play Store and Apple App Store. The analysis helps developers and advertisers recognize potential threats of privacy, brand safety, and compliance breaches. Read the full blog here.
As of Q4 2022, the Google and Apple mobile app stores have more ‘abandoned’ apps than recently-updated apps
Pixalate’s recent Q4 2022 Abandoned Mobile Apps Report provides an in-depth analysis of abandoned apps across the Google and Apple app stores. “Abandoned” means the app has not received an update in over two years. This week, we compare abandoned mobile apps to recently-updated apps (updated within 6 months) across the Google Play and Apple App stores in Q4 2022.
Less Popular Apps Are 6x More Likely to Be Abandoned: Pixalate’s Q4 2022 Abandoned Mobile Apps Report
Connected TV App Manual Review under COPPA Rule: ‘GoNoodle'
This week also reviewed 'GoNoodle' from both the Amazon Fire TV Store and the Roku Channel Store. Read the full review here.
Pixalate in the news:
Ad Exchanger quoted Pixalate's SVP of Public Policy, Ads Privacy and COPPA Compliance, Allison Lefrak, in their article titled "The FTC Lost Their Last Republican Commissioner. What Happens Next?"
"The immediate ramifications are twofold: The FTC may now be able to move faster on enforcement actions and rulemaking, but their actions will no longer have a stamp of bipartisanship, which has long been a hallmark of the FTC.
There’s also the potential that we will see more businesses follow in the footsteps of Kochava and refuse to settle with the FTC."
Pixalate at MWC Barcelona:
The Pixalate team will be in attendance at the MWC Conference at Fira Gran Via in Barcelona, taking place Feb. 27 - Mar. 2, 2023. Our team members have been conducting meetings and answering questions about Pixalate’s platform offerings in ad fraud protection and privacy compliance for both Connected TV (CTV) and mobile. If you are at the event and would like to schedule a meeting with our team, please visit our MWC 2023 event page to discuss your organizations’ needs and how we can help. We may be able to accommodate remote meetings.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”