Pixalates Media Ratings Terminal is a complete risk management platform for the Open Web. Our advanced tech delivers a full-scale rating, ad fraud, privacy, and compliance protection platform. We work 24/7 to guard your reputation and grow your media value across Connected TV (CTV), Mobile Apps, and Websites.
The programmatic supply chain poses a significant trust and safety issue for both ad buyers and sellers. Pixalate provides the data and insights across connected TV (CTV), Mobile Apps, and Websites for privacy, compliance, risk, rankings, and more to bring transparency, quality, and trust to the open web.
Our Discovery tool sheds light on millions of web properties, analyzing 2 Trillion data points a month across Connected TV (CTV), Mobile Apps, and Websites, providing privacy, compliance, risk, app details, traffic, brand safety, and more to bring transparency, quality, and trust to the open web.
Media Ratings Lookup APIs is the only complete API solution for risk ratings, and reputation data across hundreds of dimensions in order to evaluate Connected TV (CTV), Mobile Apps, and Websites at scale.
Pixalate was the first company to obtain MRC Accreditation for SIVT detection & filtration across CTV environments in 2018. Since this time, Pixalate has dedicated significant effort to obtaining and retaining MRC Accreditation across a significant suite of measurement areas and metrics, including certain of which, are considered industry-firsts and unique to Pixalate (i.e., Pixalate's 12 SSAI measurement metrics).
Pixalate is currently MRC accredited across 20+ measurement areas (over 45+ unique measurement metrics), including:
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”