As a result of these renewals, Pixalate remains an MRC-accredited service for both display and video SIVT detection and filtration across all device environments, including Connected TV (CTV), mobile app, mobile web, and desktop.
“We congratulate Pixalate on the continuation of its MRC accreditation, inclusive of SIVT across environments and SSAI metrics” said George W. Ivie, Executive Director and CEO of the MRC. “MRC has a long history of experience working with Pixalate, and this latest accreditation continuation demonstrates their commitment to quality and transparency.”
"Pixalate remains committed to shining a light on the industry’s unknowns, particularly in CTV,” said Amin Bandeali, CTO of Pixalate. “We are proud to continue our collaboration with the MRC, through the Accreditation process and working groups, to raise industry standards across measurement, ad fraud detection, and compliance initiatives.”
Pixalate’s CTV MRC Accreditations - Including 12 SSAI Metrics
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”