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Pixalate's Trust & Safety Advisory Board


About the Trust & Safety Advisory Board

Pixalate has formed a Trust and Safety Advisory Board, helmed by a former Federal Trade Commission (FTC) enforcer and composed of qualified educators, to review and assess mobile apps through the lens of the COPPA Rule on an ongoing basis.

Pixalate’s Trust & Safety Advisory Board was founded in 2022 by Allison Lefrak, SVP of Public Policy, Ads Privacy, and COPPA Compliance at Pixalate. Before joining Pixalate, Ms. Lefrak spent nearly ten years at the FTC in the Office of International Affairs and the Division of Privacy and Identity Protection. The FTC is the federal agency charged by Congress with implementing and enforcing COPPA. While at the FTC, Ms. Lefrak led an investigation into TikTok’s practices for allegedly violating COPPA resulting in a settlement in 2019. The $5.7 million civil penalty was the FTC’s largest-ever under COPPA at the time.  

Pixalate’s new COPPA Compliance Tool continuously monitors the Google and Apple stores — including the roughly 1.5MM-2MM new apps added each year — to identify apps likely to be child-directed. Pixalate’s methodology utilizes app categorization, content rating, natural language processing, child-related keyword scanning, and machine-learning algorithms, coupled with oversight from Pixalate’s Trust and Safety Advisory Board Members, who review selected apps based on the factors outlined in the FTC’s COPPA Rule. Read more about our COPPA Compliance Methodology.


Crystal Pearson

Trust and Safety Advisory Board Member

Crystal Pearson is an accomplished digital content moderator and former educator. She has vast experience researching, implementing, and evaluating digital platforms. Ms. Pearson is a Community Moderator at the Scratch Foundation and a Content Specialist at Appen.  Crystal obtained a BS from Grambling State University and an MS from the California University of Pennsylvania. After graduating, Ms. Pearson spent four years as a science teacher in the Houston Independent School District.  


Tabitha Walker

Trust and Safety Advisory Board Member

Tabitha Walker is a licensed teacher in Virginia and has taught kindergarten, first and third grades. She then transitioned out of the classroom to work as a school librarian. After leaving the public school system in 2017, Ms. Walker began teaching English, History, and Reading classes online to children all over the world. She obtained a Bachelor's degree from Virginia Commonwealth University and completed the Library Media Specialist Program through the University of Virginia. Ms. Walker currently resides in Scotland where she recently obtained a Master’s in Children’s Literature and Literacies from the University of Glasgow. 


Emma Burdis

Trust and Safety Advisory Board Member

Emma Burdis is a qualified teacher with 12 years experience in the classroom. In 2005, Ms. Burdis graduated from Northumbria University with a degree in Law. She went on to qualify as a Primary Teacher in 2010, specializing in Early Years. Since then, Ms. Burdis has taught in both Primary and Nursery Schools in England. She obtained a Postgraduate qualification in Special Educational Needs Co-Ordination in 2016, and has also trained as a Child Safeguarding Officer. 

What Our Customers Are Saying

“As ad spend on channels like CTV grows by leaps and bounds, advertisers need greater transparency into their programmatic buys.”


Patrick McCormack
Head of Business Development and Global Partnerships, yahoo



“MRT offers Criteo access to critical insights helping us evaluate brand safety signals and maintain our quality standards across our in-app supply globally.”


François Zolezzi
Head of Supply Quality, Criteo



“Connected TV and mobile app advertising are both growing, but for buyers to fully embrace the potential opportunity, we need to enhance access to high-quality, brand-safe inventory."

Eric Bozinny
Senior Director, Marketplace Quality, PubMatic



“To ensure the quality and safety of all our LAN inventory, LinkedIn uses the MRT to evaluate publishers.”


Peter Turner
Business Development, LinkedIn Marketing Solutions



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