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Pixalate's Trust & Safety Advisory Board

 

About the Trust & Safety Advisory Board

Pixalate has formed a Trust and Safety Advisory Board, helmed by a former Federal Trade Commission (FTC) enforcer and composed of qualified educators, to review and assess mobile apps through the lens of the COPPA Rule on an ongoing basis.

Pixalate’s Trust & Safety Advisory Board was founded in 2022 by Allison Lefrak, SVP of Public Policy, Ads Privacy, and COPPA Compliance at Pixalate. Before joining Pixalate, Ms. Lefrak spent nearly ten years at the FTC in the Office of International Affairs and the Division of Privacy and Identity Protection. The FTC is the federal agency charged by Congress with implementing and enforcing COPPA. While at the FTC, Ms. Lefrak led an investigation into TikTok’s practices for allegedly violating COPPA resulting in a settlement in 2019. The $5.7 million civil penalty was the FTC’s largest-ever under COPPA at the time.  

Pixalate’s new COPPA Compliance Tool continuously monitors the Google and Apple stores — including the roughly 1.5MM-2MM new apps added each year — to identify apps likely to be child-directed. Pixalate’s methodology utilizes app categorization, content rating, natural language processing, child-related keyword scanning, and machine-learning algorithms, coupled with oversight from Pixalate’s Trust and Safety Advisory Board Members, who review selected apps based on the factors outlined in the FTC’s COPPA Rule. Read more about our COPPA Compliance Methodology.

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Allison Lefrak - Founder

SVP of Public Policy, Ads Privacy, and COPPA Compliance

Allison Lefrak is Pixalate’s SVP of Public Policy, Ads Privacy, and COPPA Compliance. She previously worked at the Federal Trade Commission (FTC), most recently serving as Counsel for International Consumer Protection in the Office of International Affairs. She also served as a Senior Attorney and the Identity Theft Program Manager in the Division of Privacy and Identity Protection. Ms. Lefrak brings her experience with global consumer privacy protection and compliance to Pixalate. She engages with policymakers and stakeholders to advocate for consumer privacy, particularly regarding COPPA compliance and digital advertising. 

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Amanda Moody

Trust and Safety Advisory Board Member

For over a decade, Amanda Moody has been in public education: first as a high school English teacher and, for the past six years, as an Instructional Technology Coach. Ms. Moody is passionate about professional learning, instructional design, and digital well-being. Since 2016, she has been the Lead Instructional Technology Coach for the Wentzville School District in Missouri. Ms. Moody has a MA in Educational Technology from Lindenwood University and is a Google for Education Certified Trainer and Innovator. She obtained her BS from Missouri State University.  

Crystal Pearson Trust and Safety Advisory Board

Crystal Pearson

Trust and Safety Advisory Board Member

Crystal Pearson is an accomplished digital content moderator and former educator. She has vast experience researching, implementing, and evaluating digital platforms. Ms. Pearson is a Community Moderator at the Scratch Foundation and a Content Specialist at Appen.  Crystal obtained a BS from Grambling State University and an MS from the California University of Pennsylvania. After graduating, Ms. Pearson spent four years as a science teacher in the Houston Independent School District.  

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Rasheeda Pilgrim

Trust and Safety Advisory Board Member

Rasheeda Pilgrim is a New York State certified educator based in Brooklyn, New York. She has experience teaching grades 2, 3, 4, and 7. She was the Second Grade Department Lead at Achievement First in Brooklyn, New York, and a Special Education Learning Specialist at Prospect Schools, a K-12 college preparatory community in Brooklyn. Since leaving the classroom, Ms. Pilgrim has been a Curriculum Developer, creating educational resources related to DEI (diversity, equity, and inclusion). She obtained her BA from Cazenovia College and her Masters of Arts in Teaching from Relay Graduate School of Education. 

What Our Customers Are Saying

“As ad spend on channels like CTV grows by leaps and bounds, advertisers need greater transparency into their programmatic buys.”

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Patrick McCormack
Head of Business Development and Global Partnerships, yahoo

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“MRT offers Criteo access to critical insights helping us evaluate brand safety signals and maintain our quality standards across our in-app supply globally.”

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François Zolezzi
Head of Supply Quality, Criteo

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“Connected TV and mobile app advertising are both growing, but for buyers to fully embrace the potential opportunity, we need to enhance access to high-quality, brand-safe inventory."
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Eric Bozinny
Senior Director, Marketplace Quality, PubMatic

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“To ensure the quality and safety of all our LAN inventory, LinkedIn uses the MRT to evaluate publishers.”

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Peter Turner
Business Development, LinkedIn Marketing Solutions

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