Pixalate’s Trust and Safety Advisory Board was founded in 2022 by its engineering and legal teams, including Allison Lefrak, a former employee with significant children’s privacy enforcement experience working atthe Federal Trade Commission (FTC). At present, the Trust & Safety Advisory Board comprises distinguished legal experts in GDPR and COPPA laws, along with qualified educators who review and assess mobile apps through the lens of the COPPA Rule on an ongoing basis.
Pixalate’s COPPA Compliance Tool continuously monitors the Google and Apple stores — including the roughly 1.5MM-2MM new apps added each year — to identify apps likely to be child-directed. Pixalate’s methodology utilizes app categorization, content rating, natural language processing, child-related keyword scanning, and machine-learning algorithms, coupled with oversight from Pixalate’s Trust and Safety Advisory Board Members, who review selected apps based on the factors outlined in the FTC’s COPPA Rule. Read more about our COPPA Compliance Methodology.
Shanzay Javaid is a New York Bar licensed attorney; she advises Pixalate on various U.S. privacy regulations and legislation – with a specific focus on children’s privacy laws – and also handles various compliance, intellectual property, and commercial matters. Prior to Pixalate, she practiced at a law firm in New York City covering civil litigation and corporate establishment issues, and worked as Legal Advisor for a UK based tech company. She holds a LL.M. (Master of Laws) degree from Harvard Law School where she was part of the Cyberlaw Clinic (receiving an Honors), and drafted a rule-making petition to the Department of Justice for regulating Facial Recognition Technology. She has also worked as a Research Assistant at the Berkman Klein Centre for Internet and Society; credited in a scholarly article publication.
Crystal Pearson is an accomplished digital content moderator and former educator. She has vast experience researching, implementing, and evaluating digital platforms. Ms. Pearson is a Community Moderator at the Scratch Foundation and a Content Specialist at Appen. Crystal obtained a BS from Grambling State University and an MS from the California University of Pennsylvania. After graduating, Ms. Pearson spent four years as a science teacher in the Houston Independent School District.
Tabitha Walker is a licensed teacher in Virginia and has taught kindergarten, first and third grades. She then transitioned out of the classroom to work as a school librarian. After leaving the public school system in 2017, Ms. Walker began teaching English, History, and Reading classes online to children all over the world. She obtained a Bachelor's degree from Virginia Commonwealth University and completed the Library Media Specialist Program through the University of Virginia. Ms. Walker currently resides in Scotland where she recently obtained a Master’s in Children’s Literature and Literacies from the University of Glasgow.
“As ad spend on channels like CTV grows by leaps and bounds, advertisers need greater transparency into their programmatic buys.”
Patrick McCormack
Head of Business Development and Global Partnerships, yahoo
“MRT offers Criteo access to critical insights helping us evaluate brand safety signals and maintain our quality standards across our in-app supply globally.”
François Zolezzi
Head of Supply Quality, Criteo
Eric Bozinny
Senior Director, Marketplace Quality, PubMatic
“To ensure the quality and safety of all our LAN inventory, LinkedIn uses the MRT to evaluate publishers.”
Peter Turner
Business Development, LinkedIn Marketing Solutions
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”