Pixalate has formed a Trust and Safety Advisory Board, helmed by a former Federal Trade Commission (FTC) enforcer and composed of qualified educators, to review and assess mobile apps through the lens of the COPPA Rule on an ongoing basis.
Pixalate’s Trust & Safety Advisory Board was founded in 2022 by Allison Lefrak, SVP of Public Policy, Ads Privacy, and COPPA Compliance at Pixalate. Before joining Pixalate, Ms. Lefrak spent nearly ten years at the FTC in the Office of International Affairs and the Division of Privacy and Identity Protection. The FTC is the federal agency charged by Congress with implementing and enforcing COPPA. While at the FTC, Ms. Lefrak led an investigation into TikTok’s practices for allegedly violating COPPA resulting in a settlement in 2019. The $5.7 million civil penalty was the FTC’s largest-ever under COPPA at the time.
Pixalate’s new COPPA Compliance Tool continuously monitors the Google and Apple stores — including the roughly 1.5MM-2MM new apps added each year — to identify apps likely to be child-directed. Pixalate’s methodology utilizes app categorization, content rating, natural language processing, child-related keyword scanning, and machine-learning algorithms, coupled with oversight from Pixalate’s Trust and Safety Advisory Board Members, who review selected apps based on the factors outlined in the FTC’s COPPA Rule. Read more about our COPPA Compliance Methodology.
Allison Lefrak is Pixalate’s SVP of Public Policy, Ads Privacy, and COPPA Compliance. She previously worked at the Federal Trade Commission (FTC), most recently serving as Counsel for International Consumer Protection in the Office of International Affairs. She also served as a Senior Attorney and the Identity Theft Program Manager in the Division of Privacy and Identity Protection. Ms. Lefrak brings her experience with global consumer privacy protection and compliance to Pixalate. She engages with policymakers and stakeholders to advocate for consumer privacy, particularly regarding COPPA compliance and digital advertising.
For over a decade, Amanda Moody has been in public education: first as a high school English teacher and, for the past six years, as an Instructional Technology Coach. Ms. Moody is passionate about professional learning, instructional design, and digital well-being. Since 2016, she has been the Lead Instructional Technology Coach for the Wentzville School District in Missouri. Ms. Moody has a MA in Educational Technology from Lindenwood University and is a Google for Education Certified Trainer and Innovator. She obtained her BS from Missouri State University.
Crystal Pearson is an accomplished digital content moderator and former educator. She has vast experience researching, implementing, and evaluating digital platforms. Ms. Pearson is a Community Moderator at the Scratch Foundation and a Content Specialist at Appen. Crystal obtained a BS from Grambling State University and an MS from the California University of Pennsylvania. After graduating, Ms. Pearson spent four years as a science teacher in the Houston Independent School District.
Tabitha Walker is a licensed teacher in Virginia and has taught kindergarten, first and third grades. She then transitioned out of the classroom to work as a school librarian. After leaving the public school system in 2017, Ms. Walker began teaching English, History, and Reading classes online to children all over the world. She obtained a Bachelor's degree from Virginia Commonwealth University and completed the Library Media Specialist Program through the University of Virginia. Ms. Walker currently resides in Scotland where she recently obtained a Master’s in Children’s Literature and Literacies from the University of Glasgow.
Emma Burdis is a qualified teacher with 12 years experience in the classroom. In 2005, Ms. Burdis graduated from Northumbria University with a degree in Law. She went on to qualify as a Primary Teacher in 2010, specializing in Early Years. Since then, Ms. Burdis has taught in both Primary and Nursery Schools in England. She obtained a Postgraduate qualification in Special Educational Needs Co-Ordination in 2016, and has also trained as a Child Safeguarding Officer.
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