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MRC Accredited Metrics

Pixalate MRC Accreditation(s):

  • (20+) MRC Accredited Measurement Areas

  • (45+) MRC-Accredited Reported Metrics**

    • (12) MRC-Accredited Server-Side-Ad-Insertion (SSAI) Measurement Metrics


MRC Accredited Metrics

‘Gross’ Metrics: Prior to filtration of invalid traffic (IVT)

Gross Metrics

MRC Accreditation Status

Desktop

Mobile Web

Mobile App

OTT/CTV

Gross Tracked Ads

Gross Rendered Impressions

Gross Rendered Display Impressions

Gross Rendered Video Impressions

Gross SSAI Tracked Ads

Gross SSAI Transparent Tracked Ads

Gross SSAI Tracked Ads %

Gross SSAI Transparent Tracked Ads %

‘Net’ Metrics: Post-filtration of general invalid traffic (GIVT)

Net Metrics

MRC Accreditation Status

Desktop

Mobile Web

Mobile App

OTT/CTV*

Tracked Ads

Rendered Impressions

Rendered Display Impressions

Measured Impressions

-

Measured Rate %

-

Views

-

Viewability %

-

Non Views

-

Undetermined Imps

-

Views %

-

Non Views %

-

Undetermined Imps %

-

SSAI Tracked Ads

SSAI Transparent Tracked Ads

SSAI Tracked Ads %

SSAI Transparent Tracked Ads %

*Pixalate does not currently report viewability metrics across CTV environments.

‘Total Net’ Metrics: Post-filtration of general & sophisticated invalid traffic (GIVT & SIVT)

Total Net Metrics

MRC Accreditation Status

Desktop

Mobile Web

Mobile App

OTT/CTV*

Net Tracked Ads

Net Rendered Impressions

Net Rendered Video Impressions

Net Rendered Display Impressions

Net Measured Impressions

-

Net Measured Rate %

-

Net Views

-

Net Viewability %

-

Net Non Views %

-

Net Non Views

-

Net Undetermined Imps

-

Net Views %

-

Net Undetermined Imps %

-

Net SSAI Tracked Ads

Net SSAI Transparent Tracked Ads

Net SSAI Tracked Ads %

Net SSAI Transparent Tracked Ads %

GIVT Tracked Ads

GIVT Tracked Ads %

SIVT Tracked Ads

SIVT Tracked Ads %

*Pixalate does not currently report viewability metrics across CTV environments.

Server-Side-Ad-Insertion (SSAI) Metrics

Total Net Metrics

MRC Accreditation Status

Desktop

Mobile Web

Mobile App

OTT/CTV

Gross SSAI Tracked Ads

Gross SSAI Transparent Tracked Ads

Gross SSAI Tracked Ads %

Gross SSAI Transparent Tracked Ads %

SSAI Tracked Ads

SSAI Transparent Tracked Ads

SSAI Tracked Ads %

SSAI Transparent Tracked Ads %

Net SSAI Tracked Ads

Net SSAI Transparent Tracked Ads

Net SSAI Tracked Ads %

Net SSAI Transparent Tracked Ads % 

 

**Pixalate reports several metrics, beyond those presented above, which are either derived from MRC-accredited metrics or include MRC-accredited data sources. These metrics have not been explicitly cited as MRC-accredited in the listing above due to the potential inclusion of non-accredited data sources (i.e., clicks, conversions) or due to the discrete nature of the metric itself. MRC does not explicitly accredit discrete fraud types although Pixalate’s 40+ distinct fraud types/metrics derive the MRC-accredited ‘net’ and ‘total net’ metrics presented in the listings above.


Pixalate Disclaimer - Products

Invalid traffic, viewability and other designations that may be present in applicable Pixalate products and materials, including Pixalate Analytics, Pre-Bid Blocking Lists, and Media Rating Terminal, reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to our clients. While grounded in Pixalate’s proprietary technology and analytics (which Pixalate evaluates and updates continuously), these designations are merely Pixalate’s opinions (i.e., neither facts nor guarantees). 

As used in the applicable Pixalate products and materials, and: (i) per the MRC, the term “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes;” and (ii) per the MRC, “'Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”