MRC Accredited Metrics

Pixalate MRC Accreditation(s):

• (20+) MRC Accredited Measurement Areas

• (45+) MRC Accredited Reported Metrics**

  • (12) MRC Accredited Server-Side-Ad-Insertion (SSAI) Measurement Metrics

MRC Accredited Metrics

‘Gross’ Metrics: Prior to filtration of invalid traffic (IVT)

‘Net’ Metrics: Post-filtration of general invalid traffic (GIVT)

*Pixalate does not currently report viewability metrics across CTV environments.

‘Total Net’ Metrics: Post-filtration of general & sophisticated invalid traffic (GIVT & SIVT)

*Pixalate does not currently report viewability metrics across CTV environments.

**Pixalate reports several metrics, beyond those presented above, which are either derived from MRC-accredited metrics or include MRC-accredited data sources. These metrics have not been explicitly cited as MRC-accredited in the listing above due to the potential inclusion of non-accredited data sources (i.e., clicks, conversions) or due to the discrete nature of the metric itself. MRC does not explicitly accredit discrete fraud types although Pixalate’s 40+ distinct fraud types/metrics derive the MRC-accredited ‘net’ and ‘total net’ metrics presented in the listings above.

Pixalate Disclaimer - Products

Invalid traffic, viewability and other designations that may be present in applicable Pixalate products and materials, including Pixalate Analytics, Pre-Bid Blocking Lists, and Media Rating Terminal, reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to our clients. While grounded in Pixalate’s proprietary technology and analytics (which Pixalate evaluates and updates continuously), these designations are merely Pixalate’s opinions (i.e., neither facts nor guarantees). 

As used in the applicable Pixalate products and materials, and: (i) per the MRC, the term “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes;” and (ii) per the MRC, “'Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”