Discover the latest in programmatic research in Pixalate's weekly recap.
What we released this week:
Most Popular vMVPD Apps - Q1 2025
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Discover the most popular Virtual Multichannel Video Programming Distributor (vMVPD) apps. Discover the most popular Virtual Multichannel Video Programming Distributor (vMVPD) apps. Pixalate's vMVPD app report series is based on an analysis of 5B global open programmatic advertising transactions across more than 6K unique CTV apps in Q1 2025.
Our data science team reviewed global open programmatic advertising volume and ranked the top apps after removing Invalid Traffic (IVT).
You can download the Q1 2025 reports here:
Delisted Mobile Apps Trends - May 2025
89k apps were removed from the Google Play Store and Apple App Store in May 2025. To track monthly delisting trends in May 2025, our team analyzed millions of apps across both app stores. These reports include delisting trends among apps with detected app-ads.txt files, regional and country-specific insights, and more.
You can download the May 2025 reports here:
ICYMI: SSP Market Share Rankings - Q1 2025
Discover the top ranked Supply-Side Platforms globally. Pixalate’s SSP Market Share Rankings evaluate programmatic Sell-Side Platforms (SSPs) based on their estimated share of ad delivery across web, mobile, and Connected TV (CTV) platforms.
This quarter, our team analyzed data gathered from billions of programmatic transactions to provide an overview of the digital advertising environment across 15 global markets.
Download the Q1 2025 reports here:
ICYMI: CTV Device Market Share - Q1 2025
These CTV devices drive the most open programmatic ad traffic globally. Pixalate’s CTV Device Market Share reports offer key insights for advertisers and stakeholders navigating the evolving CTV landscape in 2025.
This report is based on time series data from Q1 2024 to Q1 2025, ranking devices by their quarterly share of voice (SOV) in open programmatic advertising globally. In addition, we also published CTV device market share reports for key countries, including the United States, United Kingdom, Canada, and Mexico.
Download the Q1 2025 reports here:
ICYMI: IVT & Ad Fraud Benchmarks - Q1 2025
31% of global mobile app traffic was invalid in Q1 2025. The IVT & Ad Fraud Benchmarks Reports analyze invalid traffic and ad fraud across 16 countries in Q1 2025, using data from over 100 billion global programmatic ad impressions.
The insights are derived exclusively from Pixalate's datasets, which are primarily composed of buy-side open auction programmatic traffic sources.
Download the latest reports here:
ICYMI: Most Popular CTV FAST Apps - Q1 2025
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Discover the most popular Free Ad-Supported Television (FAST) apps. Pixalate's FAST app report series is based on an analysis of 5B global open programmatic advertising transactions across more than 6K unique CTV apps in Q1 2025. In particular, our data science team reviewed global open programmatic advertising volume and ranked the top apps after removing Invalid Traffic (IVT).
Download the Q1 2025 reports here:
Pixalate at Cannes Lions
Cannes Lions 2025 was a blast! This week, the Pixalate yacht was buzzing with energy as our team connected with industry leaders from around the globe. From insightful conversations about the future of AdTech to spontaneous moments that only Cannes can offer—it was a week to remember.
Missed us on deck? Whether you couldn’t make it aboard or want to pick up where we left off, we’d love to keep the conversation going.
