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MRC Accredited Server-Side-Ad-Insertion (SSAI) Measurement Metrics

SSAI Tracked Ads

  • Gross SSAI Tracked Ads - Estimated total SSAI Tracked Ads, before removal of IVT.

  • SSAI Tracked Ads - Estimated total SSAI Tracked Ads, excluding GIVT.

  • Net SSAI Tracked Ads - Estimated total SSAI Tracked Ads, excluding IVT.


SSAI Transparent Tracked Ads

  • Gross SSAI Transparent Tracked Ads - Estimated total SSAI Tracked Ads that come from proxies passing X-Device-User-Agent headers for more transparency, before removal of IVT.

  • SSAI Transparent Tracked Ads - Estimated total SSAI Tracked Ads that come from proxies passing X-Device-User-Agent headers for more transparency, excluding GIVT.

  • Net SSAI Transparent Tracked Ads - Estimated total SSAI Tracked Ads that come from proxies passing X-Device-User-Agent headers for more transparency, excluding IVT.


SSAI Tracked Ads %

  • Gross SSAI Tracked Ads % - Estimated percentage of Tracked Ads that correspond to SSAI proxies, before removal of IVT.

  • SSAI Tracked Ads % - Estimated percentage of Tracked Ads that correspond to SSAI proxies, excluding GIVT.

  • Net SSAI Tracked Ads % - Estimated percentage of Tracked Ads that correspond to SSAI proxies, excluding IVT.


SSAI Transparent Tracked Ads %

  • Gross SSAI Transparent Tracked Ads % - Estimated percentage of Tracked Ads that correspond to SSAI and come from proxies passing X-Device-User-Agent headers for more transparency, before removal of IVT.

  • SSAI Transparent Tracked Ads % - Estimated percentage of Tracked Ads that correspond to SSAI and come from proxies passing X-Device-User-Agent headers for more transparency, excluding GIVT.

  • Net SSAI Transparent Tracked Ads % - Estimated percentage of Tracked Ads that correspond to SSAI and come from proxies passing X-Device-User-Agent headers for more transparency, excluding IVT.


Pixalate SSAI Blogs


Pixalate Client Support Portal (CSP) MRC Resources


Public Resources


Pixalate Disclaimer - Products

Invalid traffic, viewability and other designations that may be present in applicable Pixalate products and materials, including Pixalate Analytics, Pre-Bid Blocking Lists, and Media Rating Terminal, reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to our clients. While grounded in Pixalate’s proprietary technology and analytics (which Pixalate evaluates and updates continuously), these designations are merely Pixalate’s opinions (i.e., neither facts nor guarantees). 

As used in the applicable Pixalate products and materials, and: (i) per the MRC, the term “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes;” and (ii) per the MRC, “'Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”