Discover the latest in programmatic research in Pixalate's weekly recap.
What we released this week:
Top 100 Mobile & CTV Bundle IDs - May 2025
Based on volume of non-IVT open programmatic ad impressions. We analyzed the most popular Bundle IDs for open programmatic advertising across iOS, Android, and CTV apps available to download on the Apple App Store, Google Play Store, Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV.
You can download the May 2025 reports here:
Publisher Trust Indexes for Web, Mobile, and CTV Programmatic Ad Quality - May 2025
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Explore which publishers delivered the most trustworthy inventory in May 2025. Pixalate’s Publisher Trust Indexes (PTIs) rank the top web domains, mobile apps, and CTV apps for open programmatic advertising quality.
The rankings are powered by Pixalate’s proprietary technology and methodology, which evaluate factors such as publisher popularity, invalid traffic (IVT), brand safety, ads.txt and app-ads.txt compliance, Made-for-Advertising (MFA) status, ad density, viewability, and more. The May 2025 Indexes are based on 35B+ global open programmatic impressions across 14M+ domains and apps.
You can download the country-specific reports here:
Top Mobile Games for Programmatic Ad Quality - May 2025
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These 'Video Gaming' apps delivered the most trustworthy inventory in May 2025. We identified the top Apple App Store and Google Play Store apps in the 'Video Gaming' IAB category for open programmatic advertising quality.
Download the May 2025 reports here:
Pixalate at Cannes Lions
Pixalate is ready to drop anchor at the heart of Cannes, where innovation meets opportunity. Join us aboard our EVA Yacht, positioned right in the center of the action at IGY Vieux-Port de Cannes at the Cannes Lions International Festival of Creativity.
Our team will be on deck daily, from June 16-20, eager to share the latest programmatic insights and explore partnerships that drive the industry forward.
Reserve your spot:
