This week's review of ad fraud and privacy in the digital advertising space:
CTV App Developer Advertising Market Share Report
Pixalate released the Q2 2023 CTV App Developer Advertising Market Share Report. Our research team analyzed more than 10 billion ad impressions across 300 million devices to compile this research for detailed breakdowns of the top CTV developers by region (North America and EMEA) and platform, including Roku, Amazon Fire TV, and Samsung Smart TV.
vMVPD Traffic Analysis Reports
We released the Q2 2023 vMVPD Traffic Analysis Reports, which examine vMVPD apps - such as Sling TV and XUMO - to surface programmatic advertising-related insights across leading CTV devices, including Roku, Samsung Smart TV, and Amazon Fire TV. Access them below:
We also released the September 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung, and Apple TV app stores. The monthly CTV PTI report offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising.
The level of concern among Americans, particularly Republicans, regarding the government's use of their data has risen. The percentage of individuals who express worry about the government's use of their data has increased from 64% in 2019 to 71% presently. This increase in concern is primarily among Republicans, with the percentage rising from 63% to 77%. Democrats, on the other hand, have remained relatively stable in their level of concern. It is important to note that both groups include individuals who lean towards the respective party.
Furthermore, the public's understanding of what companies are doing with their data has decreased. Currently, 67% of individuals state that they understand little to nothing about what companies are doing with their personal data, which is an increase from 59%.
The Pew Research Center covered this news in their article 'How Americans View Data Privacy', which you can check out here
Pixalate in the News
"Virtual multichannel video programming distributors/vMVPDs such as Sling TV, Tubi, Pluto and Xumo account for 70% of global ad spend on leading CTV devices, according to the vMVPD traffic analysis... ...Pixalate reviewed more than seven billion global open programmatic advertising transactions across more than 14,000 CTV bundle IDs mapped to over six thousand unique CTV apps in the second quarter of 2023, on leading CTV devices including Roku, Samsung Smart TV and Amazon Fire TV."
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”