<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=134132097137679&amp;ev=PageView&amp;noscript=1">

vMVPD Traffic Analysis Report - Roku

 

In Pixalate's Q2 2023 vMVPD Traffic Analysis Report for Roku, we explore vMVPD (Virtual MultiChannel Video Programming Distributor) apps - such as Sling TV and Pluto - to surface programmatic ad insights across Roku devices.

Key Takeaways:

  • vMVPD apps account for 70% of ad spend on CTV devices
    • Ad spend on top 25 vMVPD apps declined -6.7% YoY on Roku
  • vMVPD apps have a lower rate of Invalid Traffic (IVT) compared to non-vMVPD apps
    • Roku sees 2.3x higher IVT rates on non-vMVPD apps (12.4% vs. 5.6% IVT)
  • Top grossing vMVPD apps by CTV device:
    • Roku: Hulu, Pluto, Tubi, Sling, Roku
Download the full vMVPD Traffic Analysis Report for more!
 
In case you missed it, find out more in the press release
 

Download Report

By clicking Download and entering your email address, you are agreeing to our Terms of Use and Privacy Policy.

Schedule a Demo