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vMVPD Traffic Analysis Report - Roku


In Pixalate's Q2 2023 vMVPD Traffic Analysis Report for Roku, we explore vMVPD (Virtual MultiChannel Video Programming Distributor) apps - such as Sling TV and Pluto - to surface programmatic ad insights across Roku devices.

Key Takeaways:

  • vMVPD apps account for 70% of ad spend on CTV devices
    • Ad spend on top 25 vMVPD apps declined -6.7% YoY on Roku
  • vMVPD apps have a lower rate of Invalid Traffic (IVT) compared to non-vMVPD apps
    • Roku sees 2.3x higher IVT rates on non-vMVPD apps (12.4% vs. 5.6% IVT)
  • Top grossing vMVPD apps by CTV device:
    • Roku: Hulu, Pluto, Tubi, Sling, Roku
Download the full vMVPD Traffic Analysis Report for more!
In case you missed it, find out more in the press release

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