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vMVPD Traffic Analysis Report - Fire TV


In Pixalate's Q2 2023 vMVPD Traffic Analysis Report for Amazon Fire TV, we explore vMVPD (Virtual MultiChannel Video Programming Distributor) apps - such as Sling TV and Pluto - to surface programmatic ad insights across Amazon Fire TV` devices.

Key Takeaways:

  • vMVPD apps account for 70% of ad spend on CTV devices
    • Ad spend on top 25 vMVPD apps declined -26% YoY on Amazon Fire TV
  • vMVPD apps have a lower rate of Invalid Traffic (IVT) compared to non-vMVPD app
    • Amazon Fire TV non-vMVPD apps have 1.9x higher IVT rates (20.3% vs. 10.5% IVT)
  • Top grossing vMVPD apps by CTV device:
    • Amazon Fire: Hulu, Pluto, Philo, Tubi, Sling

Download the full vMVPD Traffic Analysis Report for more!

In case you missed it, find out more in the press release

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