<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=134132097137679&amp;ev=PageView&amp;noscript=1">

vMVPD Traffic Analysis Report - Samsung


In Pixalate's Q2 2023 vMVPD Traffic Analysis Report for Samsung, we explore vMVPD (Virtual MultiChannel Video Programming Distributor) apps - such as Sling TV and Pluto - to surface programmatic ad insights across Samsung Smart TV` devices.

Key Takeaways:

  • vMVPD apps account for 70% of ad spend on CTV devices
    • 80% of global programmatic ad spend go to top vMVPD apps on Samsung TV
  • vMVPD apps have a lower rate of Invalid Traffic (IVT) compared to non-vMVPD apps
    • Samsung sees 1.5x higher IVT rates on non-vMVPD apps (4.9% vs. 3.3% IVT)
  • Top grossing vMVPD apps by CTV device:
    • Samsung: Hulu, Samsung TV Plus, Sling, Tubi, Philo
Download the full vMVPD Traffic Analysis Report for more!
In case you missed it, find out more in the press release

Download Report

By clicking Download and entering your email address, you are agreeing to our Terms of Use and Privacy Policy.

Schedule a Demo