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vMVPD Traffic Analysis Report - Samsung

 

In Pixalate's Q2 2023 vMVPD Traffic Analysis Report for Samsung, we explore vMVPD (Virtual MultiChannel Video Programming Distributor) apps - such as Sling TV and Pluto - to surface programmatic ad insights across Samsung Smart TV` devices.

Key Takeaways:

  • vMVPD apps account for 70% of ad spend on CTV devices
    • 80% of global programmatic ad spend go to top vMVPD apps on Samsung TV
  • vMVPD apps have a lower rate of Invalid Traffic (IVT) compared to non-vMVPD apps
    • Samsung sees 1.5x higher IVT rates on non-vMVPD apps (4.9% vs. 3.3% IVT)
  • Top grossing vMVPD apps by CTV device:
    • Samsung: Hulu, Samsung TV Plus, Sling, Tubi, Philo
Download the full vMVPD Traffic Analysis Report for more!
 
In case you missed it, find out more in the press release

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