This week's review of ad fraud and privacy in the digital advertising space:
Q1 2023 Delisted Mobile Apps Report
Pixalate this week released the Delisted Mobile Apps Report: Q1 2023, analyzing apps from the Google Play Store and Apple App Store that are no longer available for download as of Q1 2023. Find out more in this blog and get free access to the report below.
Q1 2023 Seller Trust Indexes
We also released the Q1 2023 Seller Trust Indexes — including the Connected TV Seller Trust Index, Mobile Seller Trust Index, and Web Seller Trust Index. Pixalate’s Seller Trust Indexes are the worldwide standards in programmatic advertising quality ratings. You can find out more in this blog and check out the full rankings below.
Pixalate Launches Search Page for Manual Reviews Under COPPA
This week we also announced the launch of our new search page for apps and games manually reviewed by Pixalate’s Trust and Safety Advisory Board. The manual review series was launched in late 2022 to increase transparency and educate developers, marketers, and privacy advocates regarding the application of the COPPA Rule factors to the mobile and CTV app ecosystem. You can read more about the new page in this blog and take a look at the page below.
Q1 2023 IVT and Ad Fraud Benchmarks Report - Review
We followed up on the Q1 2023 IVT and Ad Fraud Benchmarks Report, which was a comprehensive examination of the global state of IVT and ad fraud in Q1 2023 across the top two CTV (Roku, Amazon Fire TV) and mobile (Apple, Google) app stores. We thought it would be beneficial to highlight some of the most interesting findings from the report in this blog. Access the full report below.
Q1 2023 CTV Bundle ID Mapping Report - Review
We also followed up on the Q1 2023 CTV Bundle ID Mapping Report, a study of billions of open programmatic CTV ad transactions in Q1 2023 to provide insights into the scale of variations in CTV Bundle IDs. We wanted to highlight some of the most interesting findings from the report in this blog. Access the full report below.
MAU Vegas, 2023
The Pixalate team are a proud sponsor of the MAU 2023 Conference in Las Vegas, and will be in attendance from May 23 - 25. Our team members will be conducting meetings and answering questions about Pixalate’s platform offerings in ad fraud protection and privacy compliance for both Connected TV (CTV) and mobile. If you are at the event and would like to schedule a meeting with our team, please visit our MAU Vegas event page to discuss your organizations’ needs and how we can help. We hope to see you there!
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”