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Q1 2023 IVT and Ad Fraud Benchmarks Report


Pixalate's Q1 2023 Invalid Traffic (IVT) and Ad Fraud Benchmarks Report includes:

  • CTV Ad Fraud by:
    • Device & Country
    • App-ads.txt
    • App Category (Roku, Amazon Fire TV)

  • Mobile In-App Ad Fraud by:
    • App Store (Google vs. Apple) 
    • Country of Traffic
    • App Country of Registry
    • App-ads.txt
    • App Category (Apple, Google)

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