To help the open programmatic ad marketplace better understand the CTV Bundle ID landscape, Pixalate is publishing a list of the top 100 most popular Bundle IDs across Roku and Amazon Fire TV from April 2023 based on global data.
- On Amazon Fire TV, the top 100 Bundle IDs map to 52 distinct CTV apps
- On Roku, the top 100 Bundle IDs map to 60 distinct CTV apps
- Down from 61 in March 2023
Download the full list to see the global top 100 Bundle IDs used for open programmatic advertising across Roku and Amazon Fire TV in April 2023. The list also includes the top 10 Bundle IDs by global region (N. America, EMEA, APAC, LATAM).
Why is it important to see the top Bundle IDs for CTV apps?
In Connected TV (CTV) advertising, a “Bundle ID” is a string of characters that advertisers and ad platforms use to identify specific CTV apps. However, there is no standardization around the syntax of Bundle IDs, which has created confusion around targeting and measurement.
Ad fraudsters are exploiting this vulnerability in the programmatic ad supply chain. Check out Pixalate's Q4 2022 CTV Bundle ID Mapping Report for more data about the problem.
The content of this press release, and the Downloadable April 2023 Top CTV Bundle IDs Report (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Report are intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings and apparent trends pertaining to apps from the Roku and Amazon Fire TV CTV app stores.