--- title: "Pixalate Week in Review: March 13 - 17 2023" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from March 13 - 17, 2023. image: https://www.pixalate.com/hubfs/Recap%20March%2013%20-%2017%2c%202023.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 3 min read # Pixalate Week in Review: March 13 - 17 2023 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Mar 17, 2023 12:00:00 PM This week's review of ad fraud and privacy in the digital advertising space: ## February 2023 CTV Invalid Traffic Overlap Report ![February 2023 CTV IVT Overlap Report](https://www.pixalate.com/hs-fs/hubfs/February%202023%20CTV%20IVT%20Overlap%20Report.png?width=781&height=439&name=February%202023%20CTV%20IVT%20Overlap%20Report.png) Pixalate’s [February 2023 CTV IVT Overlap Report](https://www.pixalate.com/february-2023-ctv-ivt-overlap-report) provides valuable insights into the Roku and Amazon Fire TV Connected TV (CTV) apps with the most invalid traffic (IVT) overlaps with other apps. Find out more in [this blog](https://www.pixalate.com/blog/february-2023-ctv-ivt-overlap-report), and check out the rankings today. [![Download the List](https://no-cache.hubspot.com/cta/default/2364596/68767fd6-4ad2-4e32-800e-02e872fe2c6b.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/68767fd6-4ad2-4e32-800e-02e872fe2c6b) ## Pixalate Reports $8.9M Programmatic Ad Spend on Delisted Roku and Amazon CTV Apps in 2022 **![Q4 2022 Delisted CTV Apps Report Cover](https://www.pixalate.com/hs-fs/hubfs/Q4%202022%20Delisted%20CTV%20Apps%20Report%20Cover.png?width=781&height=439&name=Q4%202022%20Delisted%20CTV%20Apps%20Report%20Cover.png)** Pixalate released the [Delisted CTV Apps Report: Q4 2022](https://www.pixalate.com/q4-2022-delisted-ctv-apps-report), which provides an extensive analysis of delisted apps on the Roku and Amazon Fire TV app stores. This report examines numerous characteristics of delisted Roku and Amazon Fire TV apps, including their privacy policies, transparency practices, programmatic ad spend, country of registry, and more. Find out more in [this blog](https://www.pixalate.com/blog/q4-2022-delisted-ctv-apps), and download the report for free today. [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/0f13330d-aaab-4fee-be9a-4675ca5f4caa.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/0f13330d-aaab-4fee-be9a-4675ca5f4caa) ## February 2023 Mobile App Spoofing Report For Apple, Google App Stores **![Top 20 Mobile Spoofed Apps Feb 2023 Android](https://www.pixalate.com/hs-fs/hubfs/Top%2020%20Mobile%20Spoofed%20Apps%20Feb%202023%20Android.png?width=781&height=439&name=Top%2020%20Mobile%20Spoofed%20Apps%20Feb%202023%20Android.png)** This week, Pixalate released the [February 2023 Mobile App Spoofing report](https://www.pixalate.com/february-2023-mobile-app-spoofing-on-apple-and-google-app-stores), as a part of our Mobile Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the mobile open programmatic advertising marketplace. Find out more in [this blog](https://www.pixalate.com/blog/february-2023-mobile-app-spoofing-report), and download the report for free today. [![Download List](https://no-cache.hubspot.com/cta/default/2364596/b2a940d1-e5a9-45f4-a6d6-6004af23441e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/b2a940d1-e5a9-45f4-a6d6-6004af23441e) ## Connected TV App Manual Review under COPPA Rule: 'My Magic Pet Morphle' **![COPPA Manual Reviews My Magic Pet Morphle](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Reviews%20My%20Magic%20Pet%20Morphle.png?width=910&height=512&name=COPPA%20Manual%20Reviews%20My%20Magic%20Pet%20Morphle.png)** Pixalate continued its [CTV and Mobile App Manual Reviews According to COPPA](https://www.pixalate.com/blog/coppa-manual-review-series-faq) series, containing the detailed factors the [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) educators used to assess an app’s child-directedness. This week we reviewed 'My Magic Pet Morphle' from the Amazon Fire TV and Roku Channel Stores. You can read the full review [here](https://www.pixalate.com/blog/app-review-series-my-magic-pet-morphle). ## Mobile App Manual Review under COPPA Rule: 'My Town Home: Family Playhouse' ![COPPA Manual Reviews My Town Home Family Playhouse](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Reviews%20My%20Town%20Home%20Family%20Playhouse.png?width=781&height=439&name=COPPA%20Manual%20Reviews%20My%20Town%20Home%20Family%20Playhouse.png) This week we also reviewed 'My Town Home: Family Playhouse' from the Apple and Google App Stores. Read the full review [here](https://www.pixalate.com/blog/app-review-series-my-town-home-family-playhouse). ## Mobile App Manual Review under COPPA Rule: 'Tap Color Pro: Color by Number' ![Children’s Online Privacy COPPA Manual Reviews Tap Color Pro Color By Number](https://www.pixalate.com/hs-fs/hubfs/Children%E2%80%99s%20Online%20Privacy%20COPPA%20Manual%20Reviews%20Tap%20Color%20Pro%20Color%20By%20Number.png?width=781&height=439&name=Children%E2%80%99s%20Online%20Privacy%20COPPA%20Manual%20Reviews%20Tap%20Color%20Pro%20Color%20By%20Number.png) We also reviewed 'Zo Zo Zombie' from the Apple and Google App Stores this week. Read the full review [here](https://www.pixalate.com/blog/app-review-series-tap-color-pro-color-by-number). ## 61% of Google Apps, and 97% of Apple Apps With No Link To A Privacy Policy Are Abandoned **![](https://lh4.googleusercontent.com/DG4GFFRgfWZA2LA5jWmE1QAsvd_Gwywo9qpl7Dye-8SUULN9aJFsrybMTt2CgShrfZglhHTyI9Ggzig4I5yogWjGVy-im2f5v0Q5lyW2zNCUFoRlTgXtA2uSu6cuz0Yv-wjg2L9Kpa9Y99DkRlnMcog)** Pixalate’s recent [Q4 2022 Abandoned Mobile Apps Report](https://www.pixalate.com/q4-2022-abandoned-apps-report-mobile) provides an in-depth analysis of abandoned apps across the Google and Apple app stores. “Abandoned” means the app has not received an update in over two years. [This week](https://www.pixalate.com/blog/q4-2022-abandoned-mobile-apps-report-61-of-google-apps-and-97-of-apple-apps-with-no-link-to-a-privacy-policy-are-abandoned), the percentage of apps with no detected privacy policy that are abandoned across the Google Play and Apple App Stores in 2022. [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/71ca0378-dd3d-4d96-aa8a-2de24aa6fa37.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/71ca0378-dd3d-4d96-aa8a-2de24aa6fa37)   ## *Industry **news:* ![Ad-Exchanger-logo](https://www.pixalate.com/hs-fs/hubfs/Ad-Exchanger-logo.jpeg?width=668&height=376&name=Ad-Exchanger-logo.jpeg) [Ad Exchanger](https://www.adexchanger.com/platforms/yahoo-shuttering-its-ssp-is-evidence-that-ad-exchanges-are-becoming-interchangeable/) covered an important announcement made by Yahoo this week in their article titled "Yahoo Shuttering Its SSP Is Evidence That Ad Exchanges Are Becoming Interchangeable." Yahoo had announced that they were departing from the SSP market. CNN Business said: *"The end of Yahoo’s SSP represents an unexpected shift in the digital advertising landscape.* *The move, which Yahoo announced last week, demonstrates how difficult it’s become for supply-side platforms to prove their value in a commoditized marketplace."* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate’s February 2023 CTV Invalid Traffic Overlap Report Finds Botnet-like Behavior affecting 10% of Roku and Amazon Fire TV Apps with Programmatic Advertising](https://www.pixalate.com/blog/february-2023-ctv-ivt-overlap-report) [** ](https://www.pixalate.com/blog) Next Story [1.4MM Delisted Apps in 2022 across the Google and Apple App Stores compared to 1.6MM in 2021: Q4 2022 Delisted Apps Report →](https://www.pixalate.com/blog/q4-2022-delisted-mobile-apps-report-delisted-apps-in-2022-across-the-google-and-apple-app-stores-compared-to-2021) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - 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Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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