Pixalate’s recent Q4 2022 Delisted Mobile Apps Report provides an in-depth analysis of delisted apps across the Google and Apple app stores. An app can be “delisted” for a number of reasons, ranging from the benign - such as the developer's decision to withdraw the app - to the more nefarious, such as breaches of app store policies.
The report covers a wide range of data points, so we decided to break some of this information down further into individual blogs to highlight interesting findings.
This week: We compare the number of delisted apps in 2022 across the Google and Apple App Stores using quarterly data from 2022 and 2021.
1.4MM delisted apps across Google and Apple App stores in 2022
737k delisted apps on the Google Play store in 2022
Here is the number of delisted Google apps in 2021 compared to 2022 (QoQ)
2021:
2022:
699k delisted apps on the Apple App store in 2022
Here is the number of delisted Apple apps in 2021 compared to 2022 (QoQ):
2021:
2022:
For more analysis of delisted mobile apps, download a free copy of the report here:
If you are interested in more insights like the above, across desktop, mobile and CTV devices, please reach out to us using this contact form.
Disclaimer
The content of this post, and the Q4 2022 Abandoned Mobile Apps Report (the "Report"), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. It should be noted that the mere fact an app does not appear to have been updated in a certain period of time does not necessarily mean that such app's publisher has abandoned the app, or is otherwise violating any policy, best practice, or regulation. Instead, we are merely noting the apparent inactivity and rendering an opinion that this apparent absence of updates may be suggestive of heightened risks to end users and other data subjects. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to render opinions and report trends pertaining to apps available for download via the official Apple App Store and Google Play Store.
