--- title: "Pixalate's COPPA Manual Reviews: 'My Magic Pet Morphle'" description: Pixalate's manual review of the CTV app My Magic Pet Morphle from the Amazon Fire TV and Roku Channel Stores using the 10 child-directed factors in the COPPA Rule. image: https://www.pixalate.com/hubfs/COPPA%20Manual%20Reviews%20My%20Magic%20Pet%20Morphle.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Privacy](https://www.pixalate.com/blog/topic/privacy) | [coppa](https://www.pixalate.com/blog/topic/coppa) | [CTV](https://www.pixalate.com/blog/topic/ctv) | 4 min read # Connected TV App Manual Review under COPPA Rule: 'My Magic Pet Morphle' Written by [Crystal Pearson](https://www.pixalate.com/blog/author/crystal-pearson) Mar 14, 2023 3:00:00 PM Welcome to [Pixalate’s CTV & Mobile App Manual Reviews According to COPPA](https://www.pixalate.com/blog/coppa-manual-review-series-faq), a series containing the detailed factors the [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) educators used to assess an app’s child-directedness. The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public at [ratings.pixalate.com](https://ratings.pixalate.com/). This post takes a look at a popular game from the Amazon Fire TV and Roku Channel Stores. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children). ## **Manually reviewed in this post** - [My Magic Pet Morphle](https://ratings.pixalate.com/insight/ctv/B0889QN181/GLOBAL/firetv) (Fire TV)[My Magic Pet Morphle](https://ratings.pixalate.com/insight/ctv/102480/GLOBAL/roku) (Roku) ### The 10 COPPA Rule factors The teacher will indicate the factors they relied upon in their assessment using the 10 factors shown below that reflect the 10 child-directed factors in the [COPPA Rule](https://www.ftc.gov/legal-library/browse/rules/childrens-online-privacy-protection-rule-coppa). *![](https://lh3.googleusercontent.com/30aNBVdKJcGRgal4gjbUy-oFUo-yJbGN9Voi59WjNO3ryRkv1RlTw3wMt4x8saP9c89PJbXjJfEH0E7Y9WmkmWc2vrJchbnFykl7ImkrRDBd4LXx5jEnpb27LcB76ZDCjOMJNmNSf03cMqfuqWF56XOwN4Mkc_yKXukaXRg7TNE3gwj_IZQIj5yp1gcf9w)* ### **Reviewed by: Crystal Pearson** ## **![Crystal Pearson](https://www.pixalate.com/hs-fs/hubfs/Crystal%20Pearson.png?width=781&height=439&name=Crystal%20Pearson.png)** ## **Manual Review: My Magic Pet Morphle** ### Likely audience after manual review ### ![Child Directed_Final](https://www.pixalate.com/hs-fs/hubfs/Child%20Directed_Final.png?width=205&height=65&name=Child%20Directed_Final.png) - **Developer: **[ Future Today Inc.](https://ratings.pixalate.com/discovery/ctv/list/roku/GLOBAL/GLOBAL?developerName=Future%20Today%20Inc.) - ******Fire TV App ID: ******B0889QN181 - **Roku App ID: **102480 - [**Privacy Policy**](http://futuretodayinc.com/privacy/) - **Crystal’s Take:** *This Roku app is about a 5 year old girl who's dad owns the only magic pet store in the city and her magical pet that can morph into other creatures of their imagination.* ### COPPA factors used to determine audience ![](https://lh6.googleusercontent.com/v5VdG_kKKqDXfNr0oXTg_TpBRXZDBirMXZjih82bbmLKSlDNMtEYSowhEH6vZXrEBFdvB3088NM9i5okvd66NvjvM6AMFyhoVeo3kTnzGNdAb5g9jnMSm68nXv9KEnOi20a5W4YGXpMw8Ty1sbUi85o) and ![](https://lh4.googleusercontent.com/gaXZ31Q0bPT2ggZkmtCkXXnRMubCyTll-BlgV6iJahvYrDKqGsW0OuAT9R-50-Xuy7kaKBJx_HPI4omHV3WynR3Ck7RtpxqRICyoUYvS9eBU5b_QZWA3pAi3OrRd4zEuJQDJx3JrLCZmnBOxlDGzpkE) and ![](https://lh6.googleusercontent.com/bbMG4Fo98wW2OjzmD7H4qVeM-7ok8pf0QpCASCXHNqkO0LLWtgAe5oGLGgTZfklSUMog9lp60O0fqS1LE5k4lI2AuU565SZI6Ju-mq0U_qIh7KawwC8TLTp6VJTx7VGs7wXllw6CWZAWKpCsXB5GTXY) The My Magic Pet Morphle app contains themes about friendships and problem-solving. The shows in this app feature colorful and flashing animated characters about helping others. The visual content appeals to children. ![](https://lh5.googleusercontent.com/qIp2_L7HgR4dtO_Ip2HAJZY4dlqptL7N7efvgh7-2LxAexJZHzbuLpGVeESqfBzUC2MoRkz5SI5eg3pE4LM7ceuGazFHHGVQ_3TCcEeSbAxEDUBpMA5oAWI4BlFhcOBGr_AGCUovlWtQFOppa6RziAw) On the Roku App Store landing page for this app, the app description says that “My Magic Pet Morphle is an animation series for kids who have adventures.” This description supports the idea that the target audience for this content is children. Privacy: The operator’s [privacy policy](http://futuretodayinc.com/privacy/) mentions how they treat children’s data and how they protect children's privacy under the age of 16. Screenshots of My Magic Pet Morphle: ### ![](https://lh6.googleusercontent.com/_ZlpX3uu3384O3Hg0Bg1wbSDzYUNkC1Bqucgc3Gm-ZqbjvkOYvMuZ2JZovuQnGcx20T1_SxRl37ZFVIKh6FKAJqf-i7XxDxyV13DMSN9T-R2GIlidlWjd4R3kFTFye5r_jQyPFwiOO-YPdjhOwzpWec) ### ![](https://lh5.googleusercontent.com/1B9Lkki7qTTMEjqnsy6WE4wmGbbVu1aXSkLPi0SiBLucVtDksHR9YX6iPe5qpHV2lrknJ_O-mKhMiuGKmkI8S2hhkLcVL3ZXKs6lBbT6f3kQw284uydPs4w1cqHPHZpzFioRH4qG-1hKvaB-VjfHtEE) ### ![](https://lh6.googleusercontent.com/YqNf06YBiSciGf-UZXYXd2b_E-WEXPCdMo9WGllFbaDkiDWL-SjxWA-FQ4niTD-BAyGptHg8j54KQuq_KJuHQXrofunC978428AqTL2CpKYBNY54_DwoQlorz-6pHI8Pb-x99wUbQ9nCFRPz1s9fZCM) ### About Pixalate’s Trust & Safety Advisory Board Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. [See our full methodology](https://www.pixalate.com/coppa-compliance-tools-methodology) for more information. Disclaimer *This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate’s February 2023 Mobile App Spoofing Report For Apple, Google App Stores: Sudoku, Tunein, Pop Stone 2 among apps most targeted for spoofing](https://www.pixalate.com/blog/february-2023-mobile-app-spoofing-report) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Reports $8.9M Programmatic Ad Spend on Delisted Roku and Amazon CTV Apps in 2022 →](https://www.pixalate.com/blog/q4-2022-delisted-ctv-apps) ## You May Also Like These Stories on Privacy [![](https://www.pixalate.com/hubfs/Abandoned%20Mobile%20Apps%20Report%20-%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) ### [Pixalate Releases May 2026 Global Abandoned Mobile Apps Report: “Draw In™” at the top on Apple App Store, “GUNSHIP BATTLE: Helicopter 3D” tops Google Play Store](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) Jun 24, 2026 9:00:02 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/TOP%20DELISTED%20MOBILE%20APPS%20RUNNING%20PROGRAMMATIC%20ADS%20GOOGLE%20-%20APPLE%20BLOG%20COVER.jpg) ](https://www.pixalate.com/blog/pixalates-q1-2026-delisted-mobile-apps-running-ads-reports) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) ### [Pixalate’s Q1 2026 Delisted Mobile Apps Running Ads Reports: ‘Cleaner’ tops Google Play Store & ‘Musi - 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