3 things to know:
- Programmatic CTV ad spend in LATAM increased by 482% between H1 2020 and H1 2021
- Programmatic CTV ad spend in LATAM decreased by 8% between H1 2019 and H1 2020
- Programmatic CTV ad spend increased by 50% globally between H1 2020 and H1 2021
Programmatic CTV advertising is booming, and advertisers find it safe and efficient to allocate their budgets. According to Pixalate’s Global Connected TV Ad Supply Chain Trends Report, global programmatic ad spend jumped by 50% between H120 and H121. However, one region had a significantly higher growth rate than others.
Programmatic ad spend growth in Latin America (LATAM) exploded by 482% in the given period. It was the highest rate of growth across all distinguished regions, and it was almost 10 times higher than the global average, reaching a 50% YoY increase.
This remarkable growth occurred after a regress between H1 2019 and H1 2020. In the given period, programmatic CTV ad spend in LATAM decreased by 8% due to COVID pandemic fears among advertisers. However, over the next year, they did not only recover but grew impressively.
Download the H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report for more.
The content of this report reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees.
Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV apps in the time period studied. Pixalate does not independently verify third-party information.