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Posts in Ad Fraud

Pixalate’s Q2 2025 Report Finds 38% of CTV Bundle IDs Were Malformed, Unidentified, &/or Fraudulent Across Roku, Amazon Fire TV, Apple TV, & Samsung Smart TV

Jul 25, 2025 12:00:00 PM
| 2 min read
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Ad Fraud

Pixalate Releases Global Top 25 Most Popular Connected TV (CTV) FAST Apps Reports for Q1 2025: ‘Sling TV’ No. 1 on Roku, Plex Leads on Apple TV and Samsung Smart TV

Jun 12, 2025 1:00:00 PM |
2 min read
Ad Fraud

Pixalate Releases Q1 2025 Mexico Connected TV (CTV) Ad Supply Chain Trends Report: Roku Leads in Device Market Share (73%); Ad Fraud (IVT) Rate Hits 22%

May 29, 2025 1:00:00 PM |
3 min read
Ad Fraud

Pixalate Releases Q1 2025 United States Connected TV (CTV) Ad Supply Chain Trends Report: Roku Leads in Device Market Share (33%); Ad Fraud (IVT) Rate Hits 18%

May 29, 2025 1:00:00 PM |
3 min read
Ad Fraud

Pixalate Releases Q1 2025 Canada Connected TV (CTV) Ad Supply Chain Trends Report: Roku, Apple TV Lead in Device Market Share (25% each); Ad Fraud (IVT) Rate Hits 26%

May 29, 2025 1:00:00 PM |
3 min read
Ad Fraud

Pixalate Releases Q1 2025 United Kingdom Connected TV (CTV) Ad Supply Chain Trends Report: Roku Leads in Device Market Share (25%); Ad Fraud (IVT) Rate Hits 24%

May 29, 2025 1:00:00 PM |
3 min read
Ad Fraud

Pixalate Releases Q1 2025 Global Connected TV (CTV) Ad Supply Chain Trends Reports: Open Programmatic Ad Spend Rises 10% YoY to $5 Billion, Ad Fraud (IVT) Hits 18%

May 29, 2025 1:00:00 PM |
4 min read
Ad Fraud

Pixalate’s Q1 2025 APAC Click Fraud Benchmark Reports for Mobile Apps, Desktop Web, & Mobile Web: 36% Click Fraud Rate on Desktop Web, 27% on Mobile Web, & 27% on Mobile In-App

May 27, 2025 1:00:00 PM |
2 min read
Ad Fraud

Pixalate’s Q1 2025 EMEA Click Fraud Benchmark Reports for Mobile Apps, Desktop Web, & Mobile Web: 24% Click Fraud Rate on Desktop Web, 12% on Mobile Web, & 14% on Mobile In-App

May 27, 2025 1:00:00 PM |
3 min read
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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