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Programmatic CTV ad spend in EMEA doubled last year

Dec 2, 2021 10:53:32 AM

3 things to know:

          • CTV ad spend in EMEA jumped by 140% between H1 2019 and H1 2021
          • CTV ad spend in EMEA grew by 97% between H1 2020 and H1 2021
          • Global CTV ad spend jumped by 210% (from same time two years ago) and 50% (from the same time last year) in given periods

The Connected TV (CTV) programmatic ad market develops quickly and attracts advertisers to effectively allocate their budgets. Over the last two years, ad spend on programmatic CTV rose by 210% globally, according to Pixalate’s analysis. However, not all regions grew at an equal pace.  

According to our H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report, the CTV ad market in EMEA is one of the fastest-growing worldwide. The rise of the CTV ad spend in H1 2020 was relatively modest for the industry’s standards. Between H119 and H120, the market rose by 20%.

However, the following year was much better for the CTV advertisers in EMEA. The market almost doubled and grew by 97% between H120 and H121. It was the second-highest growth across all regions worldwide, only behind LATAM.

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Disclaimer  

The content of this report reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees.  

Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV apps in the time period studied. Pixalate does not independently verify third-party information.

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