--- title: "Global Top 20 Most Popular CTV Virtual Multichannel Video Programming Distribution (vMVPD) Apps Reports for Q1 2026: ‘Hulu’ No. 1 on Apple TV, ‘Tubi’ Leads on Roku, ‘Pluto TV’ leads on Amazon Fire TV" description: Pixalate's Q1 2026 vMVPD Traffic Analysis Reports explore vMVPD apps to surface programmatic ad insights across Amazon Fire TV, Samsung Smart TV, Apple TV, and Roku devices. image: https://www.pixalate.com/hubfs/vMVPD%20Apps%20Traffic%20Analysis%20Report%20blog%20cover.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) | [CTV](https://www.pixalate.com/blog/topic/ctv) | [IVT](https://www.pixalate.com/blog/topic/ivt) | [Ad Spend](https://www.pixalate.com/blog/topic/ad-spend) | [vMVPD Apps](https://www.pixalate.com/blog/topic/vmvpd-apps) | 3 min read # Global Top 20 Most Popular CTV Virtual Multichannel Video Programming Distribution (vMVPD) Apps Reports for Q1 2026: ‘Hulu’ No. 1 on Apple TV, ‘Tubi’ Leads on Roku, ‘Pluto TV’ leads on Amazon Fire TV Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Jun 10, 2026 9:00:00 AM *According to Pixalate’s global open programmatic vMVPD apps research, ‘Samsung TV Plus’ was No. 1 on Samsung Smart TV (App Store ID G15147002586); on Roku, ‘Tubi - Free Movies & TV’ was top-ranked (App Store ID 41468)* **LONDON, June 10, 2026** --  Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q1 2026 Virtual Multichannel Video Programming Distribution (vMVPD) Bundle ID App Rankings for the [Apple TV](https://www.pixalate.com/vmvpd-traffic-analysis-report-apple-tv), [Roku](https://www.pixalate.com/vmvpd-traffic-analysis-report-roku), [Samsung Smart TV](https://www.pixalate.com/vmvpd-traffic-analysis-report-samsung), and [Amazon Fire TV](https://www.pixalate.com/vmvpd-traffic-analysis-report-fire-tv) Connected TV (CTV) app stores. The list ranks the top 20 most popular vMVPD Bundle IDs based on global open programmatic advertising volume across Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV, as measured by Pixalate. The apps are ranked after invalid traffic (IVT) is removed, as measured by Pixalate. vMVPD applications bundle TV channels into cost-effective “skinny bundles,” a concept derived from traditional MVPDs like Comcast and Dish TV. To compile this research, Pixalate’s data science team analyzed over 4.1 billion global open programmatic advertising transactions across over 7,000 unique CTV apps in the first quarter of 2026. **Most Popular Virtual Multichannel Video Programming Distribution (vMVPD) Apps** ## **Apple TV** | **Rank** | **Platform** | **App Name** | **App Store ID** | **# of Bundle IDs** | | --- | --- | --- | --- | --- | | 1 | Apple TV | Hulu: Stream TV shows & movies | 376510438 | 5 | | 2 | Apple TV | PlutoTV: Stream Free Movies/TV | 751712884 | 8 | | 3 | Apple TV | Fubo: Watch Live TV & Sports | 905401434 | 9 | | 4 | Apple TV | Plex: Stream Live TV Channels | 383457673 | 4 | | 5 | Apple TV | Sling: Live TV, Sports & News | 945077360 | 72 |   ## **Samsung Smart TV** | **Rank** | **Platform** | **App Name** | **App Store ID** | **# of Bundle IDs** | | --- | --- | --- | --- | --- | | 1 | Samsung Smart TV | SAMSUNG TV PLUS | G15147002586 | 192 | | 2 | Samsung Smart TV | Sling TV | G17198010041 | 76 | | 3 | Samsung Smart TV | Plex | G00002687241 | 6 | | 4 | Samsung Smart TV | Tubi - Free Movies ＆ TV | G15115002089 | 8 | | 5 | Samsung Smart TV | Xumo Play | G16300008593 | 14 |   ## **Roku** | **Rank** | **Platform** | **App Name** | **App Store ID** | **# of Bundle IDs** | | --- | --- | --- | --- | --- | | 1 | Roku | Tubi - Free Movies & TV | 41468 | 9 | | 2 | Roku | Plex - Free Movies & TV | 13535 | 5 | | 3 | Roku | Fubo: Watch Live TV & Sports | 43465 | 87 | | 4 | Roku | Sling TV - Live Sports, News, Shows + Freestream | 46041 | 97 | | 5 | Roku | Pluto TV - Free Movies/Shows | 74519 | 14 |   ## **Amazon Fire TV** | **Rank** | **Platform** | **App Name** | **App Store ID** | **# of Bundle IDs** | | --- | --- | --- | --- | --- | | 1 | Amazon Fire TV | Pluto TV - Watch Free Movies, Shows & Live TV | B00KDSGIPK | 12 | | 2 | Amazon Fire TV | Tubi: Watch Free Movies & TV Shows | B075NTHVJW | 9 | | 3 | Amazon Fire TV | Sling TV | B00ODC5N80 | 50 | | 4 | Amazon Fire TV | Plex: Stream Movies & TV | B004Y1WCDE | 5 | | 5 | Amazon Fire TV | DIRECTV: Live TV, Sports & Streaming | B01J62Q632 | 4 |   **Download the Q1 2026 vMVPD Bundle ID Rankings** **[![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/f49ce8e7-ba8f-4ce0-85c8-fd535af3e21a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/f49ce8e7-ba8f-4ce0-85c8-fd535af3e21a)     [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/256d4d5a-92e7-48c0-a443-0aea8372017f.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/256d4d5a-92e7-48c0-a443-0aea8372017f)** **[![Fire TV](https://no-cache.hubspot.com/cta/default/2364596/9a6dd802-04a8-4828-8c7e-98a98742e278.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/9a6dd802-04a8-4828-8c7e-98a98742e278)     [![Roku](https://no-cache.hubspot.com/cta/default/2364596/2f06e539-f2ce-4578-92e7-fd5e099d66ba.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2f06e539-f2ce-4578-92e7-fd5e099d66ba)** **About Pixalate** Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  [pixalate.com](https://www.pixalate.com/) **Disclaimer** *The content of this press release, and the global vMVPD Bundle ID App Rankings Reports (the ‘Reports’), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. **Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. **Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees.** Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across in the time period studied. **Per the Media Rating Council (MRC), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” Where the traffic characteristics are suggestive of deliberate intent to mislead, such IVT is often referred to as “ad fraud.” Also per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); ‘High Risk IP’ Most Common on Apple App Store (48%)](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases Q1 2026 Web Seller Trust Index 2.0: 20.8% of Global Authorized Web Inventory Is Resold Through Arbitrage — the Highest of Any Channel; Index Exchange Top ‘Direct’ Seller in the US →](https://www.pixalate.com/blog/pixalate-releases-q1-2026-web-seller-trust-index-2.0) ## 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