CTV ad spend in North America rose by ~220% between H1 2019 and H1 2021
CTV ad spend in North America increased by 54% between H1 2020 and H1 2021
Global CTV ad spend jumped by 210% (from same time 2 years ago) and 50% (from same time last year) in given periods
The Connected TV (CTV) programmatic ad market is booming and has become an attractive place to allocate marketing budgets. Over the last two years, ad spend on programmatic CTV rose by 210% globally, according to Pixalate’s analysis. However, not all regions grew at an equal pace.
According to our H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report, North America slightly exceeded the global average. In North America, ad spend on open CTV programmatic rose by 220% between H1 2019 and H1 2021. For the H120-H121 period, ad spend on programmatic CTV increased 54% in North America (compared to 50% for the global growth rate).
Exceeding the global average growth pace is even more impressive when considering that North America is by far the most developed CTV market as of H1 2021. Moreover, with 86% of the U.S. households reachable via open programmatic CTV advertising, CTV has become one of the most desirable ways for advertisers to reach their audience.
The content of this report reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees.
Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV apps in the time period studied. Pixalate does not independently verify third-party information.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”