--- title: CTV ad spend in North America rose 3x from H1 2019 to H1 2021 description: Read this blog and find out how Connected TV (CTV) ad spend in North America tripled in the last two years. Discover the latest CTV ad spend trends here. image: https://lh3.googleusercontent.com/no-Jr2gRKkqwAePdElEUbxx2acTr3SkVVKnw4LOV2z7vF3OGZoLiFA3pPcySe6g32NKY4lZvWxEqmi6lCY1gS68wuxDyk933A8vfkq3lnpqpX3eLebUwp1sy99ol4Er-mrt_d6qm --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [CTV](https://www.pixalate.com/blog/topic/ctv) | [Research Reports](https://www.pixalate.com/blog/topic/research-reports) | 1 min read # CTV ad spend in North America rose 3x from H1 2019 to H1 2021 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Nov 22, 2021 11:00:00 AM **3 things to know:** The [Connected TV](https://www.pixalate.com/blog/amazon-fire-tv-growth-h1-2021) (CTV) programmatic ad market is booming and has become an attractive place to allocate marketing budgets. Over the last two years, ad spend on programmatic CTV rose by [210%](https://www.pixalate.com/blog/ctv-ad-spend-growth) globally, [according to Pixalate’s analysis](https://www.pixalate.com/global-connected-tv-ad-supply-chain-trends-report-h1-2021). However, not all regions grew at an equal pace. ![](https://lh3.googleusercontent.com/no-Jr2gRKkqwAePdElEUbxx2acTr3SkVVKnw4LOV2z7vF3OGZoLiFA3pPcySe6g32NKY4lZvWxEqmi6lCY1gS68wuxDyk933A8vfkq3lnpqpX3eLebUwp1sy99ol4Er-mrt_d6qm) According to our [H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report](https://www.pixalate.com/global-connected-tv-ad-supply-chain-trends-report-h1-2021), North America slightly exceeded the global average. In North America, ad spend on open CTV programmatic rose by 220% between H1 2019 and H1 2021. For the H120-H121 period, ad spend on programmatic CTV increased 54% in North America (compared to 50% for the global growth rate). Exceeding the global average growth pace is even more impressive when considering that North America is by far the most developed [CTV](https://www.pixalate.com/blog/ctv-apps-growth) market as of H1 2021. Moreover, with [86% of the U.S. households](https://www.pixalate.com/blog/ctv-device-market-share) reachable via open programmatic CTV advertising, CTV has become one of the most desirable ways for advertisers to reach their audience. [![Download Report](https://no-cache.hubspot.com/cta/default/2364596/df2c1eeb-20f2-4238-9791-c4a84edc92ac.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/df2c1eeb-20f2-4238-9791-c4a84edc92ac) **Disclaimer**   The content of this report reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees.   Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV apps in the time period studied. Pixalate does not independently verify third-party information. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: November 15-19, 2021](https://www.pixalate.com/blog/november-19-2021-weekly-update) [** ](https://www.pixalate.com/blog) Next Story [Apps for children are more likely to request a ‘dangerous permission’ in the Google Play Store →](https://www.pixalate.com/blog/privacy-apps-kids-vs-not-kids-google) ## You May Also Like These Stories on CTV [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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