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Global Connected TV Ad Supply Chain Trends Report: H1 2021

Pixalate H1 2021 CTV Supply Chain Trends cover Pixalate's H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report contains a comprehensive analysis of the state of open programmatic CTV advertising through the first half of 2021.


Key Findings

  • 50% YoY rise in global open programmatic CTV ad spend
  • 86% of U.S. households are reachable via CTV open programmatic advertising, up 34% YoY
  • About 15% of open programmatic CTV advertising was invalid traffic (IVT) in H1 2021, down from 20-25% in 2020
  • 45% of open programmatic ad spend in CTV went to Roku devices; Amazon (14%) and Samsung (12%) round out the top three
  • 71% YoY increase in the number of CTV apps that support open programmatic advertising

What's inside the report:

Analysis of key trends including:

  • CTV ad spend trends by global region
  • Ad fraud in CTV
  • Household reach via CTV open programmatic advertising
  • CTV device trends
  • Roku Channel Store and Amazon Fire TV Channel Store Insights
  • Top CTV operating systems

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