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Hulu still dominates CTV Publisher Trust Indexes in North America; AT&T TV made the top 10 twice in November

Piotr Boiwka
Dec 28, 2021 9:43:00 AM

Hulu remained at the top of both Roku and Amazon Fire TV Publisher Trust Indexes in November in North America. For the third month in a row, Hulu placed itself at the No. 1 position by excellent marks across all measured metrics. Moreover, along with leading the quality rankings, the app was also the No. 1 in estimated grossing rankings. According to Pixalate's analysis, the estimated monthly programmatic ad spend on Hulu was $95M and $29M for Roku and Amazon Fire TV platforms, respectively.

fuboTV also had a good month and obtained the runner-up position in the Amazon Fire TV classification. The app performed exceptionally well in the Popularity, Ad Density, and Engagement metrics. Moreover, fuboTV maintained low risks across a range of potential ad fraud metrics, including spoofing and advertising IVT, along with a significant monthly reach estimated at 5 million unique users per month. 

There are more quality CTV apps for advertisers

AT&T TV is one of them. The app secured the top 10 spots twice in the November CTV Publisher Trust Indexes in North America. AT&T's channel aggregator performed well across all measured metrics. Moreover, AT&T TV also indicated low brand safety risks across most measured categories.


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The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.

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