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Amit Shetty

Amit Shetty

Amit joins us from IAB Tech Lab where he was instrumental in developing and evangelizing various technology standards and best practices that are in use today in each and every transaction that goes through various ad tech platforms.

All stories by Amit

Other Authors

  • Alba Del Villar (5)
  • Allison Lefrak, SVP of Public Policy, Ads Privacy and COPPA Compliance at Pixalate (3)
  • Amanda Moody (8)
  • Amin Bandeali (36)
  • Amit Shetty (34)
  • Brooke Huntley (3)
  • Chris Schwarz (10)
  • Christine Allee (3)
  • Crystal Pearson (163)
  • Emma Burdis (44)
  • Jalal Nasir (13)
  • Liz Margolis (64)
  • Piotr Boiwka (101)
  • Pixalate (1101)
  • Tabitha Walker (108)
  • Tyler Loechner (309)
  • Yusra Kayani (1)
Made for Advertising

“Made for Advertising” MFA: How Pixalate Detects, Analyzes, and Blocks MFA Websites, CTV and Mobile Apps

Nov 21, 2023 12:11:40 PM |
3 min read
Mobile

Pixalate’s Q1 2023 Supply Path Optimization (SPO) Trends Report finds CTV and Video Ad Impressions Have Shorter Chain Lengths on Average than Other Formats

May 9, 2023 4:30:00 PM |
3 min read
Ad Fraud

Pixalate’s Q1 2023 CTV Bundle ID Mapping Report: 76% of Open Programmatic Ad Spend on Roku and Amazon Fire TV Goes to Apps with 3+ Bundle IDs

May 3, 2023 8:00:00 AM |
3 min read
CTV

Top 100 Bundle IDs For Open Programmatic CTV Advertising on Roku and Amazon Fire TV in March 2023

Apr 25, 2023 1:00:00 PM |
1 min read
CTV

Pixalate Releases February 2023 CTV Device Global Market Share Report: Roku Leads North American Programmatic Advertising Market at 50%

Apr 11, 2023 11:00:00 AM |
1 min read
Mobile

Pixalate Releases February 2023 Mobile Device Global Market Share Report: Apple iPhone Reaches 72% North American Programmatic Advertising Market

Mar 30, 2023 12:00:00 PM |
1 min read
Company News

Dangers of delisted apps: Ad Fraud, Brand Safety, and Privacy Compliance

Mar 24, 2023 3:00:00 PM |
3 min read
Mobile

Pixalate’s February 2023 Mobile Invalid Traffic Overlap Report Reveals Botnet-like Behavior: Peacock TV Mobile App Shares >50% IVT Traffic with Tubi, Pluto TV, and Philo

Mar 23, 2023 3:00:00 PM |
3 min read
CTV

Pixalate’s February 2023 CTV Invalid Traffic Overlap Report Finds Botnet-like Behavior affecting 10% of Roku and Amazon Fire TV Apps with Programmatic Advertising

Mar 16, 2023 2:00:00 PM |
4 min read
See More

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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