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Allison Lefrak, SVP of Public Policy, Ads Privacy and COPPA Compliance at Pixalate

Allison Lefrak, SVP of Public Policy, Ads Privacy and COPPA Compliance at Pixalate

As SVP of Public Policy, Ads Privacy and COPPA Compliance at Pixalate, Allison engages with global policymakers and stakeholders to advocate for consumer privacy, particularly as it relates to COPPA and advertising. She is a thought leader at Pixalate for critical issues at the intersection of product, policy, and privacy. Allison has extensive experience leading privacy and data security investigations at the Federal Trade Commission (FTC), including a COPPA settlement with TikTok and a privacy and data security settlement with Snapchat. Most recently, Allison worked on international privacy policy with a focus on APAC as an attorney in the FTC's Office of International Affairs.

All stories by Allison

Other Authors

  • Alba Del Villar (5)
  • Allison Lefrak, SVP of Public Policy, Ads Privacy and COPPA Compliance at Pixalate (3)
  • Amanda Moody (8)
  • Amin Bandeali (36)
  • Amit Shetty (34)
  • Brooke Huntley (3)
  • Chris Schwarz (10)
  • Christine Allee (3)
  • Crystal Pearson (163)
  • Emma Burdis (44)
  • Jalal Nasir (13)
  • Liz Margolis (64)
  • Piotr Boiwka (101)
  • Pixalate (1111)
  • Tabitha Walker (108)
  • Tyler Loechner (309)
  • Yusra Kayani (1)
Mobile Apps

Pixalate Trust & Safety Advisory Board: Methodology for Manual Review of CTV & Mobile Apps under COPPA

Nov 9, 2022 2:45:00 PM |
7 min read
Thought Leadership

5 Takeaways from Congressional Inquiry into COPPA Safe Harbor Programs

Jan 12, 2022 7:21:00 AM |
4 min read
Mobile

UK Regulator Questions Google and Apple About Children's Privacy

Dec 21, 2021 1:06:45 PM |
4 min read

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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