Xumo, MTV, Peacock TV among top Android Apps affected, Bricks n Balls, Merge Monster Craft Runner among top iOS Apps affected
LONDON, March 23, 2023 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Mobile IVT Overlap Report Series: February 2023. The series reveals which Google Android and Apple iOS mobile apps share elevated levels of invalid traffic (IVT).
Pixalate’s monthly analysis of suspicious traffic patterns between mobile devices and apps provides advertising buyers and sellers the data necessary to combat potential ad fraud. Traffic overlap is one signal for potential botnets - which do exist in the mobile app ecosystem.
To learn more about our IVT Overlap analysis and the methodology used to create these top impacted apps charts, please visit our inaugural IVT Overlap Report blog post.
Top Mobile Apps with Overlapping Invalid Traffic in February 2023
Here’s how to read the table:
To view a full list of mobile apps with most IVT overlap, download it here:
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
The content of this press release, and the Mobile Invalid Traffic Overlap Report February 2023 (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”