--- title: "Pixalate Week in Review: September 18 - 22, 2023" description: Pixalate reviews news from September 18 - 22, 2023, in the ad tech space through the lens of privacy, market research, and ad fraud. image: https://www.pixalate.com/hubfs/September%2018%20-%2022%2c%202023.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: September 18 - 22, 2023 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Sep 22, 2023 2:00:00 PM This week's review of ad fraud and privacy in the digital advertising space: ## Ad Fraud Benchmarks for Web Traffic ![Q2 2023 Web IVT Benchmark Report cover](https://www.pixalate.com/hs-fs/hubfs/Q2%202023%20Web%20IVT%20Benchmark%20Report%20cover.png?width=781&height=439&name=Q2%202023%20Web%20IVT%20Benchmark%20Report%20cover.png) This week, Pixalate released the Q2 2023 Desktop and Mobile Web Invalid Traffic Benchmark Report, analyzing the invalid traffic (IVT) rates for open programmatic advertising on desktop, mobile and tablet websites as of Q2 2023. Find out more in the [blog](https://www.pixalate.com/blog/q2-2023-desktop-and-mobile-web-invalid-traffic-benchmarks-report), and access the report below. [![Download Now](https://no-cache.hubspot.com/cta/default/2364596/53a8258c-3a49-42f9-90c9-c269fd099148.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/53a8258c-3a49-42f9-90c9-c269fd099148) ## Top CTV Bundle IDs ![Top 100 Bundle IDs on CTV apps August 2023](https://www.pixalate.com/hs-fs/hubfs/Top%20100%20Bundle%20IDs%20on%20CTV%20apps%20August%202023.png?width=781&height=439&name=Top%20100%20Bundle%20IDs%20on%20CTV%20apps%20August%202023.png) We published a list of the top 100 most popular Bundle IDs across Roku, Amazon Fire TV, Samsung, and, for the first time, tvOS from August 2023 based on global data. Check out our blog [here](https://www.pixalate.com/blog/august-2023-top-100-ctv-bundle-ids), and access the full lists below. - [**Amazon Fire TV**](https://www.pixalate.com/top-ctv-bundle-ids-fire-tv) - [**Samsung**](https://www.pixalate.com/top-ctv-bundle-ids-samsung) - [**Roku**](https://www.pixalate.com/top-ctv-bundle-ids-roku) - [**tvOS**](https://www.pixalate.com/top-ctv-bundle-ids-tvos) ## Mobile Publisher Trust Index ![Mobile PTI - August 2023 Cover](https://www.pixalate.com/hs-fs/hubfs/Mobile%20PTI%20-%20August%202023%20Cover.png?width=781&height=439&name=Mobile%20PTI%20-%20August%202023%20Cover.png) The August 2023 Mobile Publisher Trust Index - a global approach to quality measurement and monthly rankings of the world's Connected TV (CTV) and mobile apps, bringing transparency to the programmatic advertising ecosystem. You can check out the [blog](https://www.pixalate.com/blog/mobile-publisher-trust-index-august-2023), and access the report below. [![Download Now](https://no-cache.hubspot.com/cta/default/2364596/5fb22048-3342-4146-814b-9a5ea720f3ce.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/5fb22048-3342-4146-814b-9a5ea720f3ce) ## CTV and Mobile App Manual Reviews ![Children’s Online Privacy Compliance Review Series_Toilet Time_ Fun Mini Games](https://www.pixalate.com/hs-fs/hubfs/Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_Toilet%20Time_%20Fun%20Mini%20Games.png?width=781&height=439&name=Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_Toilet%20Time_%20Fun%20Mini%20Games.png) Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) published three new manual reviews this week where they assess an app’s child-directedness: - [Candy Witch - Match 3 Puzzle](https://www.pixalate.com/blog/app-review-series-candy-witch-match-3-puzzle) - [Cat Diary: Dress Up Princess](https://www.pixalate.com/blog/app-review-series-cat-diary-dress-up-princess) - [Toilet Time: Fun Mini Games](https://www.pixalate.com/blog/app-review-series-toilet-time-fun-mini-games) You can search Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews) ## *Events* ## ![Forum Global’s 5th Annual Data Privacy Conference in Washington](https://www.pixalate.com/hs-fs/hubfs/Forum%20Global%E2%80%99s%205th%20Annual%20Data%20Privacy%20Conference%20in%20Washington.png?width=960&height=540&name=Forum%20Global%E2%80%99s%205th%20Annual%20Data%20Privacy%20Conference%20in%20Washington.png) Pixalate's Director of Public Affairs *[Christine Rex](https://www.linkedin.com/in/christinerex/)* and Director of Product Communications *[Emily Rollman](https://www.linkedin.com/in/emily-melissa-rollman-tulane/)** *attended the Forum Global's 5th Annual Data Privacy Conference this week. Check out [this blog](https://www.pixalate.com/blog/forum-globals-5th-annual-data-privacy-conference) where they share the lessons learned at the conference in the National Press Club in Washington, DC. ## Pixalate at DMEXCO, 2023 *![](https://www.pixalate.com/hubfs/image-png-Sep-22-2023-04-15-50-4546-PM.png)* This week, Team Pixalate has been in attendance at the DMEXCO Conference and had a great time with new and existing clients discussing how our innovative solutions can help them combat ad fraud, ensure data privacy compliance, and maximize advertising ROI.   *Keep an eye out for our next event!* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Forum Global’s 5th Annual Data Privacy Conference in Washington, DC](https://www.pixalate.com/blog/forum-globals-5th-annual-data-privacy-conference) [** ](https://www.pixalate.com/blog) Next Story [Pixalate's H1 2023 EMEA Mobile App Ad Supply Chain Report: 39% Mobile Open Programmatic Ad Revenue in Europe Attributed to Cyprus-based Developers →](https://www.pixalate.com/blog/h1-2023-emea-mobile-app-ad-supply-chain-report) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/september-22-2023-weekly-recap#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Contact Us12 Loading... ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Download GSTI Loading... Schedule your demo today Please complete all fields Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). * * * * *