This week's review of ad fraud and privacy in the digital advertising space:
Ad Fraud Benchmarks for Web Traffic
This week, Pixalate released the Q2 2023 Desktop and Mobile Web Invalid Traffic Benchmark Report, analyzing the invalid traffic (IVT) rates for open programmatic advertising on desktop, mobile and tablet websites as of Q2 2023. Find out more in the blog, and access the report below.
Top CTV Bundle IDs
We published a list of the top 100 most popular Bundle IDs across Roku, Amazon Fire TV, Samsung, and, for the first time, tvOS from August 2023 based on global data. Check out our blog here, and access the full lists below.
The August 2023 Mobile Publisher Trust Index - a global approach to quality measurement and monthly rankings of the world's Connected TV (CTV) and mobile apps, bringing transparency to the programmatic advertising ecosystem. You can check out the blog, and access the report below.
Pixalate's Director of Public Affairs Christine Rex and Director of Product Communications Emily Rollmanattended the Forum Global's 5th Annual Data Privacy Conference this week. Check out this blog where they share the lessons learned at the conference in the National Press Club in Washington, DC.
Pixalate at DMEXCO, 2023
This week, Team Pixalate has been in attendance at the DMEXCO Conference and had a great time with new and existing clients discussing how our innovative solutions can help them combat ad fraud, ensure data privacy compliance, and maximize advertising ROI.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”