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Mobile App Manual Review under COPPA Rule: ‘Candy Witch - Match 3 Puzzle'

Sep 21, 2023 1:30:00 PM

Welcome to Pixalate’s CTV & Mobile App Manual Reviews According to COPPA, a series containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness.

The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public at ratings.pixalate.com.

This post takes a look at a popular mobile app (1 million+ downloads) from the Google Play Store. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children).

Manually reviewed in this post


The 10 COPPA Rule factors

The teacher will indicate the factors they relied upon in their assessment using the 10 factors shown below that reflect the 10 child-directed factors in the COPPA Rule.

Reviewed by: Crystal Pearson

Crystal Pearson

Manual Review: Candy Witch - Match 3 Puzzle

Likely audience after manual review

  • Google Developer: gameone
  • Google Bundle ID: com.game.candywitch.cookie.stars.free
  • Privacy Policy
  • Crystal’s Take: Candy Witch-Match 3 Puzzle is an enjoyable match game about collecting a set number of matching pieces with a limited amount of moves.

COPPA factors used to determine audience


Candy Witch-Match 3 Puzzle gameplay starts with a fun journey across a land of sweets with an adorable witch to try and put 3 or more matching pieces together to make them disappear to get points for a final count at each level. If players can clear many of the matching pieces at the same time, special candies will appear so players can delete an entire row. Players can also rescue enchanted cats and apply several boosters. The game's visual content has cute characters and bright zestful graphics with a witchy essence.  This is a simple yet challenging game that is child-directed based on the characters and pattern recognition. 

The goal is to assist the candy witch in solving magical puzzles to gather candy.

The app is rated E for Everyone in the Google Play store. There is no age gate.


The developer’s privacy policy states, “This service is not directed to children younger than 13 years…we do not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to use our services.”

Screenshots of Candy Witch - Match 3 Puzzle

About Pixalate’s Trust & Safety Advisory Board

Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. See our full methodology for more information.


This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.

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