Washington, D.C. September 21, 2023 - Pixalate’s new Director of Public Affairs Christine Rex and Director of Product Communications Emily Rollman spent Tuesday at Forum Global’s Annual Data Privacy Conference. The event played host to a cross-section of the data privacy industry including federal regulators, legislators and private industry, all gathered to discuss how upcoming laws, or, in some cases, lack of regulation affects individuals’ rights.
The expansion of social media has created a sense of urgency across stakeholders worldwide to address children’s safety online. Yet caregivers across the US would be shocked to learn that there is no law - state or federal - to regulate the design of online products, services, or features to protect children and teens. While European governments have begun to legislate data collection, our domestic government has yet to catch up. In lieu of congressional bills, states and private industry have begun to fill the gap in protecting the unwarranted data collection on children.
STATE INCUBATORS: Patchwork of regulations in the absence of a federal law
Maryland State Delegate Jared Solomon, a former educator turned elected official, is one of those state lawmakers proactively protecting youth by authoring the child-centric Consumer Protection - Online Products and Services - Children's Data bill, SB 0844. This bipartisan legislation limits how tech platforms collect and exploit kids’ data to push harmful and targeted information into minors’ social media feeds.
PRIVACY-BY-DESIGN: Embedding age verification through encryption
Whether Amazon’s Alexa, Fortnite or edtech software, children today have an inescapable online footprint primed for bad actors to exploit. Today 83% of parents support digital passports to validate their child’s age and relationship. Through age verification services, parents confirm their child’s ages, reducing unwarranted data collection and ensuring age-appropriate content.
GAMING THE SYSTEM: Bad actors will push the boundaries of the law
Children and teens attempting to circumvent age verification encryption are not the only players in the digital age taking advantage of the legislative lag. Data brokers are also walking the line when it comes to data collection on minors. Digital platforms that employ generative AI are skirting appropriate use of minor data retention in the name of better quality outcomes for the user. Smart home devices and lifestyle automation providers are collecting and retaining aggregate data points on minors to improve their operational performance, forcing state jurisdictions to reconsider privacy policies or “notice and choice frameworks.”
Pixalate offers the industry’s-first COPPA compliance technology comparing your privacy policies to 17 global legal frameworks including GDPR, COPPA, CDPA, PDPA, and PIPA across Connected TV (CTV), mobile apps, and websites.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”