--- title: "Top 100 CTV Bundle IDs on Roku, Amazon Fire TV, Samsung, and tvOS: August 2023" description: Pixalate's August 2023 CTV Bundle ID Report provides a list of the top 100 Bundle IDs for the Roku, Amazon Fire TV, Samsung, and tvOS app stores. image: https://www.pixalate.com/hubfs/Top%20100%20Bundle%20IDs%20on%20CTV%20apps%20August%202023.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [CTV](https://www.pixalate.com/blog/topic/ctv) | [Research Reports](https://www.pixalate.com/blog/topic/research-reports) | 1 min read # Top 100 Bundle IDs For Open Programmatic CTV Advertising on Roku, Amazon Fire TV, Samsung, and tvOS in August 2023 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Sep 20, 2023 2:00:00 PM To help the open programmatic ad marketplace better understand the CTV Bundle ID landscape, Pixalate is publishing a list of the top 100 most popular Bundle IDs across Roku, Amazon Fire TV, Samsung, and, for the first time, tvOS from August 2023 based on global data. - On Amazon Fire TV, the top 100 Bundle IDs map to 69 distinct CTV apps - Up from 60 in July 2023 - On Roku, the top 100 Bundle IDs map to 66 distinct CTV apps - Up from 65 in July 2023 - On Samsung, the top 100 Bundle IDs map to 54 distinct CTV apps - Up from 43 in July 2023 - On tvOS, the top 100 Bundle IDs map to 96 distinct CTV apps Download the full list to see the global top 100 Bundle IDs used for open programmatic advertising across Roku, Amazon Fire TV, Samsung, and tvOS in August 2023. The list also includes the top 10 Bundle IDs by global region (N. America, EMEA, APAC, LATAM) for each platform. - [**Amazon Fire TV**](https://www.pixalate.com/top-ctv-bundle-ids-fire-tv) - [**Samsung**](https://www.pixalate.com/top-ctv-bundle-ids-samsung) - [**Roku**](https://www.pixalate.com/top-ctv-bundle-ids-roku) - [**tvOS**](https://www.pixalate.com/top-ctv-bundle-ids-tvos) **Why is it important to see the top Bundle IDs for CTV apps?** In Connected TV (CTV) advertising, a “Bundle ID” is a string of characters that advertisers and ad platforms use to identify specific CTV apps. However, there is no standardization around the syntax of Bundle IDs, which has [created confusion around targeting and measurement.](https://www.pixalate.com/blog/ctv-bundle-id-crisis) Ad fraudsters are exploiting this vulnerability in the programmatic ad supply chain. Check out Pixalate's [Q4 2022 CTV Bundle ID Mapping Report](https://www.pixalate.com/q4-2022-ctv-bundle-id-mapping-report) for more data about the problem. **Disclaimer** *The content of this press release, and the Downloadable June 2023 Top CTV Bundle IDs Report (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Report are intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings and apparent trends pertaining to apps from the Roku, Amazon Fire TV, and Samsung CTV app stores.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate's Mobile Publisher Trust Index for August 2023: Magic Tiles 3 and The Weather Channel are Top Ad-Supported Apps on the Google & Apple App Stores in North America](https://www.pixalate.com/blog/mobile-publisher-trust-index-august-2023) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Q2 2023 Ad Fraud Benchmarks for Web Traffic: North America Reports Highest Desktop Invalid Traffic Rate at 13%, Followed by Asia-Pacific →](https://www.pixalate.com/blog/q2-2023-desktop-and-mobile-web-invalid-traffic-benchmarks-report) ## You May Also Like These Stories on CTV [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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