---
title: "Pixalate Week in Review: September 13 - 17, 2021"
description: Pixalate reviews this week's news in the programmatic ad fraud space. Check the latest information from the week commencing 13th September.
image: https://www.pixalate.com/hubfs/Pixalate%20reviews%20this%20weeks%20news%20in%20the%20programmatic%20ad%20fraud%20space..png
---
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3 min read
# Pixalate Week in Review: September 13 - 17, 2021
[](https://www.pixalate.com/blog/author/piotr-boiwka)
Written by [Piotr Boiwka](https://www.pixalate.com/blog/author/piotr-boiwka)
Sep 17, 2021 3:00:00 PM
This week's review of ad fraud and quality in the digital advertising space.
## **Pixalate for ABC7 News and recent blogs about mobile privacy and CTV quality apps**
### 
Recently, [Jalal Nasir, CEO of Pixalate](https://www.pixalate.com/blog/pixalate-abc7-privacy-apple-app-store), shared his thoughts with ABC7 News on the privacy issues regarding Apple App Store. You can watch the full material in the Tweet embedded below.
> Ahead of Tuesday's [#AppleEvent](https://twitter.com/hashtag/AppleEvent?src=hash&ref_src=twsrc%5Etfw), protests outside [#Apple](https://twitter.com/hashtag/Apple?src=hash&ref_src=twsrc%5Etfw) Store by [@EFF](https://twitter.com/EFF?ref_src=twsrc%5Etfw) & other [#privacy](https://twitter.com/hashtag/privacy?src=hash&ref_src=twsrc%5Etfw) advocates urge company not to roll out operating system feature that scans for child abuse content. 6000 petition signatures collected. [#csam](https://twitter.com/hashtag/csam?src=hash&ref_src=twsrc%5Etfw) [#abc7now](https://twitter.com/hashtag/abc7now?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/tdwCJ0XGuB](https://t.co/tdwCJ0XGuB)
>
> — David Louie (@abc7david) [September 14, 2021](https://twitter.com/abc7david/status/1437642390395764741?ref_src=twsrc%5Etfw)
Moreover, Pixalate recently published blogs exploring ad quality and privacy issues in mobile and CTV apps, including:
- [Delisted apps report press release](https://www.pixalate.com/blog/delisted-apps-report-h1-2021)
- [How many apps were delisted in H1 2021](https://www.pixalate.com/blog/how-many-apps-delisted-h1-2021)
- [The best quality CTV apps for advertisers in August 2021](https://www.pixalate.com/blog/pti-ctv-na-august-2021)
[](https://techcrunch.com/2021/09/02/pixalate-tunes-into-18-1m-for-fraud-prevention-in-television-mobile-advertising/?tpcc=ECTW2020)[Subscribe to our blog to stay on top of privacy and ad fraud news.](https://www.pixalate.com/blog)
## Webinar: Global Mobile App Supply Chain Privacy & Safety in 2021
### 
Join Pixalate for a webinar on Thursday, October 7, 2021, at 1 pm ET (5 pm UTC), as we take a deep look at the latest trends in the mobile in-app ecosystem relating to risk factors around consumer privacy, [popular delisted apps](https://www.pixalate.com/blog/delisted-apps-report-h1-2021), app safety, and compliance.
To learn more about why apps are delisted by Google Play Store and Apple App Store, check our [Delisted Apps Report here](https://www.pixalate.com/delisted-apps-report-h1-2021).
[](https://cta-redirect.hubspot.com/cta/redirect/2364596/27a45d1d-9db5-4603-892a-eb4a9ea8ff92)
## **The FTC will receive $1 billion to establish a new bureau protecting privacy**
### 
After rumors last week, Congress passed a bill allocating new funds to FTC. "A proposal passed by a House committee would allocate $1 billion to the FTC to staff a new bureau addressing unfair or deceptive practices related to privacy, data security, identity theft and other data abuses," [informs Digiday](https://digiday.com/marketing/congress-moves-to-give-1b-to-ftc-to-fund-new-bureau-to-protect-privacy-in-tech-platform-era/).
[](https://digiday.com/marketing/congress-moves-to-give-1b-to-ftc-to-fund-new-bureau-to-protect-privacy-in-tech-platform-era/)[Learn more here](https://digiday.com/marketing/congress-moves-to-give-1b-to-ftc-to-fund-new-bureau-to-protect-privacy-in-tech-platform-era/)
## **Lawmakers urge Facebook to cease plans to launch Instagram for children**
### 
After new research proving the negative influence of Instagram on teens' mental health, a trio of Democratic lawmakers called out Facebook to halt its plans to launch a new platform targeting adolescents, [according to MediaPost.](https://www.mediapost.com/publications/article/366956/lawmakers-urge-facebook-to-halt-plans-to-launch-ne.html)
[](https://www.mediapost.com/publications/article/366956/lawmakers-urge-facebook-to-halt-plans-to-launch-ne.html)[Check more information here](https://www.mediapost.com/publications/article/366956/lawmakers-urge-facebook-to-halt-plans-to-launch-ne.html)
## B2B ad spending in the US increased by 50% in 2020
### 
American B2B tech sector noted a remarkable rise in ad spending in 2020. "After achieving 50.3% growth in 2020 over 2019, growth will slow, but ad spending in this sector will still reach nearly $3.5 billion by year end 2021," [reveals eMarketer](https://content-na1.emarketer.com/us-b2b-tech-ad-spending-increased-by-50-2020).
[](https://content-na1.emarketer.com/us-b2b-tech-ad-spending-increased-by-50-2020)[Learn more here](https://content-na1.emarketer.com/us-b2b-tech-ad-spending-increased-by-50-2020)
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[← Over 813,00 apps were delisted in H1 2021](https://www.pixalate.com/blog/how-many-apps-delisted-h1-2021)
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# Disclaimer
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
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