Webinar: Global Mobile App Supply Chain Privacy & Safety in 2021
Join Pixalate for a webinar onThursday, October 7, 2021, at 1 pm ET (5 pm UTC), as we take a deep look at the latest trends in the mobile in-app ecosystem relating to risk factors around consumer privacy, popular delisted apps, app safety, and compliance.
The FTC will receive $1 billion to establish a new bureau protecting privacy
After rumors last week, Congress passed a bill allocating new funds to FTC. "A proposal passed by a House committee would allocate $1 billion to the FTC to staff a new bureau addressing unfair or deceptive practices related to privacy, data security, identity theft and other data abuses," informs Digiday.
Lawmakers urge Facebook to cease plans to launch Instagram for children
After new research proving the negative influence of Instagram on teens' mental health, a trio of Democratic lawmakers called out Facebook to halt its plans to launch a new platform targeting adolescents, according to MediaPost.
B2B ad spending in the US increased by 50% in 2020
American B2B tech sector noted a remarkable rise in ad spending in 2020. "After achieving 50.3% growth in 2020 over 2019, growth will slow, but ad spending in this sector will still reach nearly $3.5 billion by year end 2021," reveals eMarketer.
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Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”