--- title: NewsOn, fuboTV lead the way in August 2021 CTV Publisher Trust Index description: Check this blog to find out which CTV apps are the most valuable for advertisers. This blog contains ranking with the apps the least vulnerable to ad fraud image: https://www.pixalate.com/hubfs/0914-roku-na.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [CTV](https://www.pixalate.com/blog/topic/ctv) | [Rankings](https://www.pixalate.com/blog/topic/rankings) | 2 min read # NewsOn and fuboTV lead the way in August 2021 CTV Publisher Trust Index; FrndlyTV cracks top 10 twice [![Piotr Boiwka](https://www.pixalate.com/hubfs/T04HJ6UKU-U020R2VVALF-e2a0de641049-512.jpg)](https://www.pixalate.com/blog/author/piotr-boiwka) Written by [Piotr Boiwka](https://www.pixalate.com/blog/author/piotr-boiwka) Sep 15, 2021 12:00:00 PM ![0914-roku-na](https://www.pixalate.com/hs-fs/hubfs/0914-roku-na.png?width=646&name=0914-roku-na.png) ![0914-amazon-na](https://www.pixalate.com/hs-fs/hubfs/0914-amazon-na.png?width=646&name=0914-amazon-na.png) [NewsOn](https://ratings.pixalate.com/insight/ctv/71845/NA/roku#!app-overview) and [fuboTV](https://ratings.pixalate.com/insight/ctv/B019DCHDZK/NA/firetv?country=GLOBAL&month=202108) excelled in the [CTV Publisher Trust Indexes](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/firetv/GLOBAL/NA/GLOBAL/20210801) to reach the top position in the [Roku](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/roku/GLOBAL/NA/GLOBAL/20210801) and [Amazon Fire TV](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/firetv/GLOBAL/NA/GLOBAL/20210801) classifications, respectively. Both apps earned this distinction for the first time since the launch of [Publisher Trust Index](https://info.pixalate.com/publisher-trust-index-methodology) in April 2021. They broke the domination of Sling TV and Hulu, which occupied the No. 1 position in the [CTV rankings](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/roku/GLOBAL/NA/GLOBAL/20210801) since May in North America. ### **The leading apps in the CTV Publisher Trust Index in August 2021** After reaching the top 3 on the [Roku](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/roku/GLOBAL/NA/GLOBAL/20210801) ranking in July, [NewsOn](https://ratings.pixalate.com/insight/ctv/71845/NA/roku#!app-overview) continued its march to reach the top position in August in North America. [The news app](https://ratings.pixalate.com/insight/ctv/71845/NA/roku#!app-overview) earned it by excellent and consistent performance across all measured metrics and obtained the highest grade (“A”) in all categories, including [Popularity](https://www.pixalate.com/publisher-trust-index-methodology), Invalid Traffic (IVT), and Ad Density. With 10 million estimated monthly Reach, [NewsOn](https://ratings.pixalate.com/insight/ctv/71845/NA/roku#!app-overview) poses low advertising IVT risk, according to Pixalate’s analysis. [fuboTV](https://ratings.pixalate.com/insight/ctv/B019DCHDZK/NA/firetv?country=GLOBAL&month=202108) led the [Amazon Fire TV](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/firetv/GLOBAL/NA/GLOBAL/20210801) classification in August with an excellent performance, scoring at least 95 across all measured metrics, including [Invalid Traffic](https://www.pixalate.com/knowledgebase/reported-invalid-traffic-ivt-types) and Engagement. Interestingly, Pixalate estimated that [fuboTV](https://ratings.pixalate.com/insight/ctv/B019DCHDZK/NA/firetv?country=GLOBAL&month=202108) is significantly relying on [SSAI](https://www.pixalate.com/blog/ad-tech-ssai-questions-ott-ctv) and delivers 99.7% of its ads via this technology with remarkable results in ad quality. ### **There are more quality apps for advertisers** There are more apps in the [Pixalate Publisher Trust Index](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/firetv/GLOBAL/NA/GLOBAL/20210801) valuable for advertisers. It is worth noting that [FrndlyTV](https://ratings.pixalate.com/insight/ctv/298229/NA/roku?country=GLOBAL&month=202108) secured top 10 places in both [Roku](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/roku/GLOBAL/NA/GLOBAL/20210801) and [Amazon Fire TV](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/firetv/GLOBAL/NA/GLOBAL/20210801) rankings in August in North America. The app achieved that by versatile performance across all measured metrics, particularly [Invalid Traffic](https://www.pixalate.com/knowledgebase/reported-invalid-traffic-ivt-types). With an  IVT Score of 96, [FrndlyTV](https://ratings.pixalate.com/insight/ctv/298229/NA/roku?country=GLOBAL&month=202108) ranked No. 1 in this metric among [all CTV apps](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/roku/GLOBAL/NA/GLOBAL/20210801) in the top 10 of both classifications.   [![Create Free Account & See The Rankings](https://no-cache.hubspot.com/cta/default/2364596/b5834aeb-9fa2-42f8-ba91-558c2fd5bbb6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/b5834aeb-9fa2-42f8-ba91-558c2fd5bbb6) **Disclaimer** *The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate on ABC7 News: Privacy concerns over Apple App Store](https://www.pixalate.com/blog/pixalate-abc7-privacy-apple-app-store) [** ](https://www.pixalate.com/blog) Next Story [Webinar: Global Mobile App Supply Chain Privacy & Safety in 2021 →](https://www.pixalate.com/blog/mobile-app-privacy-safety-2021-webinar) ## You May Also Like These Stories on CTV [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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