NewsOn and fuboTV excelled in the CTV Publisher Trust Indexes to reach the top position in the Roku and Amazon Fire TV classifications, respectively. Both apps earned this distinction for the first time since the launch of Publisher Trust Index in April 2021. They broke the domination of Sling TV and Hulu, which occupied the No. 1 position in the CTV rankings since May in North America.
After reaching the top 3 on the Roku ranking in July, NewsOn continued its march to reach the top position in August in North America. The news app earned it by excellent and consistent performance across all measured metrics and obtained the highest grade (“A”) in all categories, including Popularity, Invalid Traffic (IVT), and Ad Density. With 10 million estimated monthly Reach, NewsOn poses low advertising IVT risk, according to Pixalate’s analysis.
fuboTV led the Amazon Fire TV classification in August with an excellent performance, scoring at least 95 across all measured metrics, including Invalid Traffic and Engagement. Interestingly, Pixalate estimated that fuboTV is significantly relying on SSAI and delivers 99.7% of its ads via this technology with remarkable results in ad quality.
There are more apps in the Pixalate Publisher Trust Index valuable for advertisers. It is worth noting that FrndlyTV secured top 10 places in both Roku and Amazon Fire TV rankings in August in North America. The app achieved that by versatile performance across all measured metrics, particularly Invalid Traffic. With an IVT Score of 96, FrndlyTV ranked No. 1 in this metric among all CTV apps in the top 10 of both classifications.
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”