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MyRadar and The Weather Channel still dominating Mobile Publisher Trust Index; Tubi makes the top 10 of the Google Play Store ranking in August 2021

Piotr Boiwka
Sep 20, 2021 9:15:00 AM

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For the third straight month, the Mobile Publisher Trust Index leaders in North America remained the same. MyRadar and The Weather Channel led the way in Google Play Store and Apple App Store classifications, respectively.

Leading mobile apps in ad quality

The Weather Channel’s consistency in delivering a quality advertising environment is of note. The app has not fallen from the No. 1 position in the Apple App Store ranking since the launch of the Publisher Trust Index in April 2021. The Weather Channel again performed remarkably across all measured metrics, including Viewability and Brand Safety, where it earned the highest possible score of 99. In addition, the app demonstrated a low chance of Brand Safety risks based on Pixalate’s analysis of its Description and Content.

MyRadar also has an impressive streak of the No. 1 positions in the Google Play Store rankings. The app obtained the highest possible mark (“A”) across all measured metrics, including Permission Score and Ads.Txt compliance. With an estimated inventory of 575 million monthly impressions, according to Pixalate, MyRadar demonstrated a low risk for various types of ad fraud, including spoofing and location masking. 

There are more quality mobile apps for advertisers in August 2021

One of them is Tubi. The free movie app cracked the top 10 of Google Play Store ranking for the first time since May. Tubi performed well across all measured metrics, including high scores in Popularity (96) and Viewability (99). With an estimated monthly reach estimated at 7 million, according to Pixalate, estimated programmatic ad spend within the mobile app reached $405k in August 2021 in North America, per Pixalate.  

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Disclaimer

The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.

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