This week's review of ad fraud and privacy in the digital advertising space:
NEW: Apple TV Trends
This week, Pixalate introduced the Apple TV Trends Report Q2 2023, analyzing Apple TV’s position in the CTV device landscape and trends within the open programmatic advertising marketplace. Find out more in the blog, and access the report below.
Children’s Privacy Index
We released the August 2023 Children’s Privacy Index for Mobile Advertising. The monthly index benchmarks Supply-Side Platforms (SSPs) based on the percentage of ads they sell that are on likely child-directed apps. Check out our blog here, and the latest findings below.
Top Spoofed Mobile Apps
The August 2023 Mobile App Spoofing reports are part of our Mobile Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the mobile open programmatic advertising marketplace. You can check out the Google App Spoofing blog, the Apple App Spoofing blog, and access the reports below.
We released the August 2023 Global CTV Publisher Trust Index (PTI) which includes the introduction of tvOS alongside the Roku, Amazon Fire TV, Samsung, and tvOS app stores. Find out more in this blog, and access the reports below.
The Irish Data Protection Commission has imposed a $370 million penalty on TikTok for handling sensitive data from children aged 13 -17 and those under 13. The fines are related to the company's handling of public-by-default settings, age verification processes, and transparency with young users. The commission found TikTok violated GDPR in 2020 via "dark patterns," and ruled that the company has until the end of the year to adjust practices and comply with privacy compliance regulations.
Next week, Team Pixalate will be attending the DMEXCO Conference on the 20th & 21st of September. Visit our DMEXCO 2023 event pageto set up a meeting and learn how Pixalate's innovative solutions can help you combat ad fraud, ensure data privacy compliance, and maximize your advertising ROI.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”