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tvOS Apps Now Ranked in Pixalate's CTV Publisher Trust Index, August 2023

Sep 15, 2023 1:30:00 PM

Pixalate’s Global Publisher Trust Indexes (PTIs) rank the quality of open programmatic app advertising inventory across multiple platforms, regions, and categories

LONDON, September 15, 2023 Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the August 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung, and, for the first time ever, the tvOS app store.

This week, Pixalate introduced tvOS as an addition to the Media Ratings Terminal (MRT) with the release of the Apple TV CTV Trends Report, analyzing Apple TV’s position in the CTV device landscape and the open programmatic advertising marketplace. The announcement was also highlighted in this blog.

Pixalate's monthly CTV PTI report offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising. The report includes rankings by geographic region, country, app category, and app store. These rankings are based on multiple factors, including invalid traffic (IVT), popularity, ad density, and engagement scores. Pixalate’s methodology is transparent and can be found at Publisher Trust Index: Methodology. By utilizing the PTI report, advertisers can make informed decisions about where to place ads and improve their ad campaigns. 

Here are the top apps in North America in August 2023 across each platform. Each report contains the top apps across North America, EMEA, APAC, and LATAM.

Top tvOS Apps for Programmatic Advertising in North America, August 2023

  1. discovery+
  2. Fubo
  3. Hulu
  4. NFL
  5. Paramount Network

Download the full August 2023 Global CTV Publisher Trust Index - Roku report here.

Top Roku Apps for Programmatic Advertising in North America, August 2023

  1. Pluto TV
  2. Kidoodle.TV
  3. DIRECTV
  4. discovery+
  5. Frndly TV

Download the full August 2023 Global CTV Publisher Trust Index - Roku report here.

Top Amazon Fire TV Apps for Programmatic Advertising in North America, August 2023

  1. Fubo
  2. Frndly TV
  3. discovery+
  4. Bally Sports
  5. Paramount Network

Download the full August 2023 Global CTV Publisher Trust Index - Amazon Fire TV report here.

Top Samsung Apps for Programmatic Advertising in North America, August 2023

  1. SAMSUNG TV
  2. Pluto TV
  3. Sling TV
  4. NAT GEO TV
  5. Tubi

Download the full August 2023 Global CTV Publisher Trust Index - Samsung report here

Download the Reports

Download the August 2023 Global CTV Publisher Trust Indexes:

You can also access the Media Ratings Terminal for Pixalate's Top 100 apps across each platform.

About Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release and the Publisher Trust Indexes (collectively, the "Indexes"), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the "apps"). As cited in the Indexes and referenced in the Indexes' key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., "Brand Safety") and Pixalate's opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.

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