--- title: "Who owns the best quality CTV apps for advertisers: October 2021" description: Gray Television again with the most quality CTV apps for advertisers among public companies in the CTV Publisher Trust Indexes. Find other companies here. image: https://www.pixalate.com/hubfs/Blog%20Graphic%20Publicly%20Traded%20Companies%20october%202021.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [CTV](https://www.pixalate.com/blog/topic/ctv) | [Rankings](https://www.pixalate.com/blog/topic/rankings) | 2 min read # Gray Television extended the lead with the most quality CTV apps for advertisers among public companies: October 2021 update [![Piotr Boiwka](https://www.pixalate.com/hubfs/T04HJ6UKU-U020R2VVALF-e2a0de641049-512.jpg)](https://www.pixalate.com/blog/author/piotr-boiwka) Written by [Piotr Boiwka](https://www.pixalate.com/blog/author/piotr-boiwka) Nov 29, 2021 2:00:00 PM [Gray Television](https://gray.tv/) ([GTN](https://finance.yahoo.com/quote/GTN?p=GTN&.tsrc=fin-srch)) remained the leader of publicly traded companies owning the most significant number of high-quality [CTV](https://www.pixalate.com/global-connected-tv-ad-supply-chain-trends-report-h1-2021) apps for advertisers, based on Pixalate’s analysis of the Publisher Trust Indexes for [Roku](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/roku/GLOBAL/NA/GLOBAL/20211001) and [Amazon Fire TV](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/firetv/GLOBAL/NA/GLOBAL/20211001) platforms in October 2021 in [North America](https://www.pixalate.com/blog/ctv-ad-spend-north-america-trends).  With 30 apps in October, Gray Television noted the highest increase of apps ranked in both [CTV](https://www.pixalate.com/blog/newson-video-interview) Publisher Trust Indexes among all publicly traded companies. Interestingly, all 30 apps owned by Gray Television were classified in the top 100 of the Amazon Fire TV Publisher Trust Index.  The rise from 23 in [September](https://www.pixalate.com/blog/public-companies-pti-september-2021) to 30 in October was the most significant among all publicly traded companies owning [CTV](https://www.pixalate.com/blog/amazon-fire-tv-growth-h1-2021) apps ranked in the top 100 of the CTV Publisher Trust Indexes. Gray Television achieved it by improving programmatic advertising quality in their portfolio of local news TV channels, including [WSAZ](https://ratings.pixalate.com/insight/ctv/B00V3UTTPS/GLOBAL/firetv), [WKYT News](https://ratings.pixalate.com/insight/ctv/B00V3UWKJ0/GLOBAL/firetv), and [WITN News](https://ratings.pixalate.com/insight/ctv/B00V3URQJY/GLOBAL/firetv). ![COMPANIES IN THE CTV PUBLISHER TRUST INDEXES ](https://www.pixalate.com/hs-fs/hubfs/COMPANIES%20IN%20THE%20CTV%20PUBLISHER%20TRUST%20INDEXES%20.png?width=624&name=COMPANIES%20IN%20THE%20CTV%20PUBLISHER%20TRUST%20INDEXES%20.png) **ViacomCBS and The Walt Disney Company at the podium** ViacomCBS ([VIAC](https://finance.yahoo.com/quote/VIAC?.tsrc=applewf&guccounter=1)) and The Walt Disney Company ([DIS](https://finance.yahoo.com/quote/DIS?p=DIS&.tsrc=fin-srch)) obtained the second and third positions in the ranking with 17* and 16 apps, respectively.  For ViacomCBS, the number of apps in the [CTV](https://www.pixalate.com/blog/ad-fraud-rates-ctv-h1-2021) Publisher Trust Indexes remained the same as in September. There are channels in the company’s portfolio, such as [MTV](https://ratings.pixalate.com/insight/ctv/73386/GLOBAL/roku), [VH1](https://ratings.pixalate.com/insight/ctv/85100/GLOBAL/roku), and [Comedy Central](https://ratings.pixalate.com/insight/ctv/B00V970B0W/GLOBAL/firetv). On the other hand, The Walt Disney Company narrowed the gap between them and ViacomCBS and had two more apps in the October CTV Publisher Trust Indexes than in September. [Hulu](https://ratings.pixalate.com/insight/ctv/2285/GLOBAL/roku), [ABC News](https://ratings.pixalate.com/insight/ctv/B07DD3Z1VV/GLOBAL/firetv), and [ESPN](https://ratings.pixalate.com/insight/ctv/34376/GLOBAL/roku) are some of the most popular channels owned by the company. In October 2021, 128 apps of the top 200 were owned by publicly traded companies ([Top 100 Roku](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/roku/GLOBAL/NA/GLOBAL/20211001) and [Top 100 Amazon Fire TV](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/firetv/GLOBAL/NA/GLOBAL/20211001) rankings). In Roku’s classification, there were 50 apps owned by publicly traded companies, in Amazon’s - 78. Compared to September, the number of apps in Roku’s ranking increased from 42. For Amazon, the status quo remained.   *Two apps are co-owned 50/50 by ViacomCBS and AT&T and were included in the count of both companies.  [![Create Free Account & See The Rankings](https://no-cache.hubspot.com/cta/default/2364596/b5834aeb-9fa2-42f8-ba91-558c2fd5bbb6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/b5834aeb-9fa2-42f8-ba91-558c2fd5bbb6) **Disclaimer** *The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: November 22-26, 2021](https://www.pixalate.com/blog/november-24-2021-weekly-update) [** ](https://www.pixalate.com/blog) Next Story [Status Quo broken in North America - Spotify and Photo Collage led the way in Mobile Publisher Trust Indexes in October →](https://www.pixalate.com/blog/top-10-mobile-apps-advertising-october-2021) ## You May Also Like These Stories on CTV [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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