Pixalate's Publisher Spotlight Video Series focuses on Connected TV (CTV) and mobile app publishers that achieve high positions in the Publisher Trust Index, which ranks publishers based on overall quality for programmatic advertising.
Today's featured interview is with NewsON and Kevin Connelly, Director of Programmatic Monetization at Sinclair Broadcast Group, which owns NewsON.
NewsON led the way in the Roku Publisher Trust Index in August 2021
NewsON provides free access to live and on-demand newscasts and local news clips from nearly 300 trusted local TV stations in over 165 U.S. markets from 16 station partner groups. NewsON is free and available for download on Samsung Smart TVs, Roku devices, Amazon Fire TV, Apple TV, and iOS and Android mobile devices. Viewers can also access NewsON’s web-based product NewsON.us as another way to connect with local news from across the country.
The app obtained the highest possible mark ("A") across all measured metrics in the August 2021 edition of the Publisher Trust Index for the Roku Channel Store. NewsON performed exceptionally well, particularly in the Invalid Traffic (IVT) and Ad Density categories, by scoring 95 and 99 in these metrics, respectively.
Pixalate spoke with Kevin Connelly, Director of Programmatic Monetization at Sinclair Broadcast Group, about maintaining quality in the CTV programmatic advertising ecosystem.
Watch the whole interview embedded above or on YouTube.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”