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Pixalate Week in Review: November 22-26, 2021

Piotr Boiwka
Nov 26, 2021 12:00:00 PM

This week's review of ad fraud and quality in the digital advertising space.

Twitter Blue Attracts Publishers Not Only With Money

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Twitter's subscription service for $2.99 per month has attracted over 300 publishers to participate. One of the main reasons is that the revenue is shared with publishers. However, "a raft of other benefits—including more sophisticated data and a transparent payout framework—help shore up the value proposition of Twitter Blue," informs AdWeek.

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Learn more here.

Total Ad Spend Exceeded Expectations in 2021 to Reach $491 Billion Worldwidemoney-rise-increase

Ad spend worldwide rebounded stronger in 2021 than expected in previous forecasts. "Total ad spending will increase by 19.9% instead of 15.0%, equating to nearly $33 billion more in new worldwide spending than we originally forecast. Most of that additional new money will come from digital, which will increase by 29.1% rather than the 20.4% originally predicted," informs eMarketer.

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Find more details here.

Meta Delays The Implementation of E2EE Across All Its Platforms Until 2023

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Meta delays introducing end-to-end encryption across all its platforms until "sometime in 2023", according to Meta’s global head of safety, Antigone Davis, informs The Telegraph. End-to-end encryption is already protecting WhatsApp messages since 2016 but has not been implemented yet on other platforms, such as Facebook or Instagram.

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Find more here

CTV ad spend in North America rose 3x from H1 2019 to H1 2021

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According to Pixalate's H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report, North America slightly exceeded the global average of the CTV ad spend growth. In North America, ad spend on open CTV programmatic rose by 220% between H1 2019 and H1 2021.

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