This week's review of ad fraud and quality in the digital advertising space.
Twitter's subscription service for $2.99 per month has attracted over 300 publishers to participate. One of the main reasons is that the revenue is shared with publishers. However, "a raft of other benefits—including more sophisticated data and a transparent payout framework—help shore up the value proposition of Twitter Blue," informs AdWeek.
Ad spend worldwide rebounded stronger in 2021 than expected in previous forecasts. "Total ad spending will increase by 19.9% instead of 15.0%, equating to nearly $33 billion more in new worldwide spending than we originally forecast. Most of that additional new money will come from digital, which will increase by 29.1% rather than the 20.4% originally predicted," informs eMarketer.
Meta delays introducing end-to-end encryption across all its platforms until "sometime in 2023", according to Meta’s global head of safety, Antigone Davis, informs The Telegraph. End-to-end encryption is already protecting WhatsApp messages since 2016 but has not been implemented yet on other platforms, such as Facebook or Instagram.
According to Pixalate's H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report, North America slightly exceeded the global average of the CTV ad spend growth. In North America, ad spend on open CTV programmatic rose by 220% between H1 2019 and H1 2021.
