--- title: "Pixalate Week in Review: November 22-26, 2021" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from November 22 - 26, 2021. image: https://www.pixalate.com/hubfs/PIXALATE%20WEEK%20IN%20REVIEW%20November%2022%20-%2026%2c%202021%20.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: November 22-26, 2021 [![Piotr Boiwka](https://www.pixalate.com/hubfs/T04HJ6UKU-U020R2VVALF-e2a0de641049-512.jpg)](https://www.pixalate.com/blog/author/piotr-boiwka) Written by [Piotr Boiwka](https://www.pixalate.com/blog/author/piotr-boiwka) Nov 26, 2021 3:00:00 PM This week's review of ad fraud and quality in the digital advertising space. ## **Twitter Blue Attracts Publishers Not Only With Money** ### ![twitter](https://www.pixalate.com/hs-fs/hubfs/Blog_V2_08_26_2016/social/twitter.png?width=391&name=twitter.png) Twitter's subscription service for $2.99 per month has attracted over 300 publishers to participate. One of the main reasons is that the revenue is shared with publishers. However, "a raft of other benefits—including more sophisticated data and a transparent payout framework—help shore up the value proposition of Twitter Blue," [informs AdWeek](https://www.adweek.com/media/publishers-adoption-of-twitter-blue/?ntfData=login). [![aw_logo_adweek](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/Press%20Logos/aw_logo_adweek.png?width=90&name=aw_logo_adweek.png)](https://www.adweek.com/media/publishers-adoption-of-twitter-blue/?ntfData=login) [Learn more here.](https://www.adweek.com/media/publishers-adoption-of-twitter-blue/?ntfData=login) ## Total Ad Spend Exceeded Expectations in 2021 to Reach $491 Billion Worldwide![money-rise-increase](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/money-rise-increase.png?width=600&name=money-rise-increase.png) Ad spend worldwide rebounded stronger in 2021 than expected in previous forecasts. "Total ad spending will increase by 19.9% instead of 15.0%, equating to nearly $33 billion more in new worldwide spending than we originally forecast. Most of that additional new money will come from digital, which will increase by 29.1% rather than the 20.4% originally predicted," [informs eMarketer](https://content-na1.emarketer.com/worldwide-digital-ad-spending-year-end-update). [![emarketer-logo](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/Press%20Logos/emarketer-logo.png?width=140&name=emarketer-logo.png)](https://techcrunch.com/2021/11/23/italy-amazon-apple-reseller-collusion/) [Find more details here.](https://content-na1.emarketer.com/worldwide-digital-ad-spending-year-end-update) ## Meta Delays The Implementation of E2EE Across All Its Platforms Until 2023 ### ![facebook-lock](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/facebook-lock.png?width=600&name=facebook-lock.png) Meta delays introducing end-to-end encryption across all its platforms until "sometime in 2023", according to Meta’s global head of safety, Antigone Davis, informs [The Telegraph](https://www.telegraph.co.uk/business/2021/11/20/people-shouldnt-have-choose-privacy-safety-says-facebook-safety/). End-to-end encryption is already protecting WhatsApp messages since 2016 but has not been implemented yet on other platforms, such as Facebook or Instagram. [![telegraph-logo-1750x1143](https://www.pixalate.com/hs-fs/hubfs/telegraph-logo-1750x1143.jpg?width=138&name=telegraph-logo-1750x1143.jpg)](https://theintercept.com/2021/11/04/treasury-surveillance-location-data-babel-street/) [Find more here](https://www.telegraph.co.uk/business/2021/11/20/people-shouldnt-have-choose-privacy-safety-says-facebook-safety/) ## CTV ad spend in North America rose 3x from H1 2019 to H1 2021 ### ![CTV ad spend growth north america](https://www.pixalate.com/hs-fs/hubfs/CTV%20ad%20spend%20growth%20north%20america.png?width=600&name=CTV%20ad%20spend%20growth%20north%20america.png) According to Pixalate's [H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report](https://www.pixalate.com/global-connected-tv-ad-supply-chain-trends-report-h1-2021), North America slightly exceeded the global average of the CTV ad spend growth. In North America, ad spend on open CTV programmatic rose by 220% between H1 2019 and H1 2021. [![Download Report](https://no-cache.hubspot.com/cta/default/2364596/df2c1eeb-20f2-4238-9791-c4a84edc92ac.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/df2c1eeb-20f2-4238-9791-c4a84edc92ac) [![pixalate-mark-logo-1](https://www.pixalate.com/hs-fs/hubfs/pixalate-mark-logo-1.png?width=100&name=pixalate-mark-logo-1.png)](https://www.pixalate.com/blog) ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Apps for children are more likely to request a ‘dangerous permission’ in the Google Play Store](https://www.pixalate.com/blog/privacy-apps-kids-vs-not-kids-google) [** ](https://www.pixalate.com/blog) Next Story [Gray Television extended the lead with the most quality CTV apps for advertisers among public companies: October 2021 update →](https://www.pixalate.com/blog/public-companies-pti-october-2021) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/november-24-2021-weekly-update#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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