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Gray Television again with the most quality CTV apps for advertisers among public companies: September 2021 update

Piotr Boiwka
Oct 21, 2021 12:30:00 PM

Gray Television (GTN) again became the leader of publicly traded companies owning the largest number of high-quality CTV apps for advertisers, based on Pixalate's analysis of the Publisher Trust Indexes for Roku and Amazon Fire TV platforms in September 2021.

Gray Television noted a significant increase in the number of apps included in the CTV Publisher Trust Index. With 23 apps among the top 100 in September, Gray Television regained the top spot among publicly traded companies. In June, Gray Television was also the ranking leader before losing the lead in July and August.

The number of apps belonging to Gray Television rose from 10 in August to 23 in September. Interestingly, all of the company's apps reached the top 100 of the Amazon Fire TV Publisher Trust Index, with none in Roku's ranking. In Gray Television's portfolio, we can find a range of local TV stations, including WAFB+ and WMBF News.

Discovery and ViacomCBS* with 17 apps in both Publisher Trust Indexes in September

Even though 17 apps could give the lead in some months, Discovery (DISCA) and ViacomCBS (VIAC) tied for the second position among publicly traded companies owning the most apps in the CTV Publisher Trust Indexes

Examples of Discovery's channels are Philo, discovery+, TLC GO, among others. ViacomCBS' portfolio includes MTV, BET, VH1, and more.

In September 2021, 120 of the top 200 apps owned by publicly traded companies in the Publisher Trust Indexes (across the top 100 on Roku and top 100 on Amazon Fire TV). In Roku's ranking, 42 of the top 100 apps were owned by public companies and 78 in Amazon's. It is a decrease compared to August, where there were 49 such apps in Roku's ranking and 80 in Amazon's.

*Two apps are co-owned 50/50 by ViacomCBS and AT&T and were included in the count of both companies. 


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The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.

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