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Status Quo broken in North America - Spotify and Photo Collage led the way in Mobile Publisher Trust Indexes in October

Piotr Boiwka
Nov 30, 2021 11:22:16 AM

Top 10 Apps PTI Graphic Blog Template

Top Google Play Store PTI October 2021

After four months of domination by MyRadar and The Weather Channel, mobile Publisher Trust Indexes have new leaders. Spotify and Photo Collage dethroned both weather apps to lead Google Play and Apple App Store rankings, respectively. Spotify secured the No.1 position in Google Play Store ranking by excellent results across almost all metrics, particularly Viewability and Permission, where Spotify scored 99 and 95, respectively. The app also indicated low IVT Overall Risk, according to Pixalate’s analysis.

Photo Collage has become the leader of the Apple App Store ranking, which is even more remarkable because The Weather Channel has led the way in this classification since the Pixalate Publisher Trust Index launch in April 2021. Photo Collage achieved it by extraordinary results across all measured metrics and scored at least 90 in all categories, including Invalid Traffic (IVT), Brand Safety, and Ads.txt. Moreover, the app indicated low Description Brand Safety Risks across all metrics.

There are more quality mobile apps for advertisers!

One of them is Trivia Crack. For the first time since launching the Publisher Trust Index, the app reached the top 10 of the Apple App Store ranking. Trivia Crack scored the highest possible score of 99 in the Viewability and Brand Safety categories and good results in other types. Furthermore, Trivia Crack’s traffic indicated low risks of spoofing, advertising IVT, and click IVT risks, according to Pixalate’s analysis.

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The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.

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