This week's review of ad fraud and quality in the digital advertising space.
Webinar: Connected TV (CTV) Ad Supply Chain Trends in H1 2021
Join Pixalate and XUMO for a webinar onThursday, November 18, 2021, at 1 pm ET (5 pm UTC), for an in-depth look at the latest trends in the Connected TV (CTV) open programmatic ad supply chain.
Pixalate's data science team analyzed over 60,000 CTV apps in H1 2021 across major app stores, including Roku, Amazon Fire TV, and Samsung, to compile the research reviewed in the webinar.
Instagram contributes more than a half of Meta's ad revenue
For the first time ever, Instagram contributed more in ads revenue in the U.S. than Facebook. "Instagram's U.S. ad revenues are growing faster than Facebook's overall, but ad growth for both platforms is driven by similar factors, including more ecommerce and retail ads and more investment into direct response video ads," informs eMarketer.
Apple's software boss criticized EU's draft policy aiming at App Store
Apple software boss Craig Federighi expressed the company's concerns over the draft of the EU regulation forcing Apple to allow users to install software from outside the App Store. "Apple contends that such a move would make phones the target of malware or hijacking by cybercriminals," according to Reuters.
Gartner recognized Amazon as this year's leader in the ad tech industry. "Amazon took a page right out of Google’s playbook, by creating a workable balance between its own inventory and third-party ad inventory and by embracing self-serve," according to AdExchanger.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”