--- title: CTV Programmatic Ad Spend Jumped 210% Over Last 2 Years description: Read this blog and find out how rapid CTV ad spend growth was in H1 2021 globally and across the most important regions for the CTV. image: https://lh3.googleusercontent.com/PAoghf_AGMOJDsEOqkxHv933Hzq561-NiNd5ByqAcfqAjxjy4me8SmGDwesdJhO2mJTPa7Yhh0o8ZzPypQZA_dOQdg6rl-fLKfvJGy9_l9gQy-N7biA5kOWub2AlKNOOWuoZIK0i --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [CTV](https://www.pixalate.com/blog/topic/ctv) | [Research Reports](https://www.pixalate.com/blog/topic/research-reports) | 2 min read # CTV Programmatic Ad Spend Jumped 210% Over Last 2 Years Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Nov 4, 2021 12:28:01 PM Connected TV ([CTV](https://www.pixalate.com/blog/ctv-device-market-share)) advertising is booming and has become an attractive space for advertisers to allocate their budgets. Between H1 2019 and H1 2021, programmatic ad spend jumped by 210%, and this trend is expected to [continue](https://www.emarketer.com/content/ctv-still-among-fastest-growing-channels-digital-advertising) in the following years. Moreover, the number of CTV apps supporting open programmatic advertising in [Roku](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/roku/GLOBAL/NA/GLOBAL/20210901) and [Amazon Fire TV](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/firetv/GLOBAL/NA/GLOBAL/20210901) stores rose by 71% over the same period, according to Pixalate’s latest analysis.  [![Download Report](https://no-cache.hubspot.com/cta/default/2364596/df2c1eeb-20f2-4238-9791-c4a84edc92ac.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/df2c1eeb-20f2-4238-9791-c4a84edc92ac) **The rising sector of programmatic CTV advertising** According to [Pixalate’s Global Connected TV Ad Supply Chain Trends Report](https://www.pixalate.com/global-connected-tv-ad-supply-chain-trends-report-h1-2021), ad spend on open programmatic CTV rose by [50% YoY globally](https://www.pixalate.com/blog/ctv-device-market-share), from H1 2020 to H1 2021. However, some regions saw a faster rate of growth than others. In North America, [CTV](https://www.pixalate.com/blog/pti-ctv-na-september-2021) programmatic ad spend rose by 54% YoY, slightly higher than the global average. Between H1 2019 and H1 2021, the increase reached 220%. ![](https://lh3.googleusercontent.com/PAoghf_AGMOJDsEOqkxHv933Hzq561-NiNd5ByqAcfqAjxjy4me8SmGDwesdJhO2mJTPa7Yhh0o8ZzPypQZA_dOQdg6rl-fLKfvJGy9_l9gQy-N7biA5kOWub2AlKNOOWuoZIK0i) There were just two regions with a more significant rise in open programmatic CTV ad spend over the last year. In [EMEA](https://www.pixalate.com/blog/global-ctv-ad-supply-chain-trends-report-h1-2021), CTV programmatic ad spend rose by 97%. However, the increase between H1 2019 and H1 2021 crossed 140%, so it was slightly lower than in North America when looking at the two-year view. ![](https://lh6.googleusercontent.com/I5EllaIkZLZcCPa05ukt1Aq0b9AoS3HZa4cUoB7nqyf_fpbpyPcSiF6IoYCHjWSm6iDjwQCPrTEFGQq1v8zPXhZIuPFZqOy1Pf8Y2UB9CsjFAW2IMUfSISpRbMKLZiAN0oa11qdg) The region with the most rapid increase in the CTV programmatic ad spend was LATAM. After an 8% decline between H1 2019 and H1 2020, the sector erupted by 482% YoY between H120 and H121, which was by far the most robust rise among all distinguished regions. ![](https://lh3.googleusercontent.com/ww5XA8_Ud4AUB6koPVKXU0psVPoyaiAC5l9Ryc9nHnApbJEVKdLAsPmImsgEpGsYznAfFRizruZ4_q1-PB6RWXJMt9eRfmITWt-3cvt3lNMLGjkgvjLO_jGVDdHzuJL_6RAe95Ik) The only region which did not see an increase in open programmatic CTV ad spend YoY was APAC. However, between H1 2019 and H1 2021, the rise was still significant (over 90%). ![](https://lh4.googleusercontent.com/jPWvQPvNwN-wSKnPdx0xUwWXsBPM_h4sfzc8UXZfXjpJDGj5DVPNennKYUrgX08-tJpbPd2LEVfclIfdIqDQ6PO736hyPpjHJHA7nsweOtyWCCkmyp0TkEPlJ_5mhLACoyVWhUAS) **[![Download Report](https://no-cache.hubspot.com/cta/default/2364596/df2c1eeb-20f2-4238-9791-c4a84edc92ac.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/df2c1eeb-20f2-4238-9791-c4a84edc92ac)** **Disclaimer** The content of this report reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV apps in the time period studied. Pixalate does not independently verify third-party information. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Hulu once again tops the CTV Publisher Trust Indexes; Sling TV closely behind](https://www.pixalate.com/blog/pti-ctv-na-september-2021) [** ](https://www.pixalate.com/blog) Next Story [Webinar: Connected TV (CTV) Ad Supply Chain Trends in H1 2021 →](https://www.pixalate.com/blog/webinar-ctv-ad-supply-chain-trends-h1-2021) ## You May Also Like These Stories on CTV [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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